- Christmas Day Snowball Fight Sets AR Record
Mediapsssst, Richard Whitman - Friday, December 30, 2022
Some 42,000 snowballs were tossed in a virtual contest at LA Ram ...
- Mercedes-Benz Plans Mixed Reality Activation
Marketing Daily, Tanya Gazdik - Thursday, December 29, 2022
The activation is part of the brand's strategy to connect with ...
- Metaverse And Web3 New Year's Predictions From Dubit's Andrew Douthwaite
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Andrew Douthwaite, chief commercial officer of Dubit -- a creator of metaver ...
- Meta Plans Major Metaverse Investments In 2023
Digital News Daily, Colin Kirkland - Monday, December 19, 2022
Despite widespread layoffs, a lack of mass metaverse adoption, and CEO Ma ...
- Metaverse And Web3 New Year's Predictions From Kinetix Co-Founder Yassine Tahi
Digital News Daily, Colin Kirkland - Thursday, December 15, 2022
The Kinetix cofounder talks about the company's views on other metaverse platfor ...
- Shoppers Expecting More From Online Product Imagery, Study Shows
Digital News Daily, Colin Kirkland - Tuesday, December 6, 2022
The growing impact that augmented reality and customized product imagery have ...
- Stagwell Brings The NFL's Rams ARound
MAD, Steve McClellan - Tuesday, December 6, 2022
Developed by Stagwell's Marketing Cloud unit, ARound is designed to enhance gamed ...
- Snap Launches Avatar Filter For Release Of Long-Awaited Film Sequel
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
The Lens uses machine learning and advanced computer-vision technology and 3D graphi ...
- Survey Reveals The Brand Power Of Augmented Reality
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and trav ...
- Snap Partners With Amazon Fashion For New Virtual Try-On Lenses
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
The lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- Walmart Adds More AR, Focusing On Speed And Ease
Marketing Daily, Sarah Mahoney - Monday, October 31, 2022
New tools in the retailer's app make it easier for customers ...
- With Fantasy Gifts, Neiman Marcus Looks To 'Make The Moment'
Marketing Daily, Sarah Mahoney - Wednesday, October 26, 2022
The luxury retailer's fantasy gifts include the chance to play ball wi ...
- Warner Bros. Announces Gamified 'Lord of the Rings' NFT Bundles
Digital News Daily, Colin Kirkland - Friday, October 21, 2022
This is the first release of a movie by a major stud ...
- Snap Invites Users to Try On, Share, Shop Spooky Halloween Costumes
Digital News Daily, Colin Kirkland - Tuesday, October 11, 2022
Snapchatters can utilize Snap's AR tech to try on, share, and sh ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Tindsley Named Head Of HearstX, Rebranded UK Unit
Publishers Daily, Ray Schultz - Sunday, October 9, 2022
HearstX will provide physical and digital brand experiences, Hearst UK says. ...
- Instagram Tests 4 New Ad Options For Holiday Season
Digital News Daily, Colin Kirkland - Wednesday, October 5, 2022
The new ad options include music optimization for Reels ads, new a ...
- Swiss Fashion House Chopard Unveils New Jewelry Collection With Snap Try-On Lens
Digital News Daily, Colin Kirkland - Friday, September 30, 2022
The try-on lens uses Snap's AR technology to allow Snapchatters to discov ...
- Google Focuses On Making Search More Visual For The TikTok Era
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Google on Wednesday at its Search On event showed how advancements ...
- Web3 App Brings Social Utility To Popular NFT Brands
Digital News Daily, Colin Kirkland - Monday, September 26, 2022
The mobile app brings brands and blue-chip NFTs into the web3 spac ...
- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
Niantic has announced the launch of Lightship VPS (visual positioning system), ...
- Walmart Introduces Next-Gen Virtual Try-On
Marketing Daily, Sarah Mahoney - Friday, September 16, 2022
With this iteration, Walmart claims to be winning the AR arms rac ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Snap Inc. Set to Lay Off 20% Of Its Staff
Digital News Daily, Colin Kirkland - Wednesday, August 31, 2022
According to The Verge, Snap is aiming for a major business restructurin ...
- ARound Teams With Minnesota Twins, Brings Augmented Reality To Target Field
MAD, Fern Siegel - Tuesday, August 23, 2022
The baseball team is trying to evolve and enhance the at-home pa ...
- Children's Ad Guidelines Apply In Metaverse, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, August 23, 2022
"The blurring of advertising and non-advertising content directed to children is n ...
- Snapchat Unleashes Dragons With HBO Max's 'House of the Dragon' AR Filters
Digital News Daily, Colin Kirkland - Friday, August 19, 2022
To coincide with the "Game of Thrones" prequel, Snap and HBO M ...
- Spotselfie Introduces New Ad Model In The Social Metaverse
Digital News Daily, Colin Kirkland - Friday, July 29, 2022
The new feature allows companies to place GPS-located AR ads in real-ti ...
- How Marketers Are Reassessing Their Budgets As The Economy Dips
Marketing Daily, Todd Wasserman - Monday, July 25, 2022
How can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- Immersive Digital Experiences Sway Purchase Decisions, But Usage Is Sparse
Research Intelligencer, - Thursday, July 7, 2022
Only 20% of U.S. online adults said they are comfortable consuming conte ...