• by Tanya Gazdik , March 15, 2024

The Honda Dream Generator — developed in collaboration with Amazon Ads Brand Innovation Lab — will allow families to create their own animated magical adventure in the all-electric 2024 Honda Prologue SUV.

It brings to life stories by combining user-provided inputs with AI-generated visuals to create a custom and shareable film.

The adventure begins when Amazon customers are guided to answer a few simple questions on their road to becoming collaborative storytellers. After submitting responses, their custom film is generated, spotlighting the new all-electric Honda Prologue SUV in a collection of story themes.

The “create-your-own-adventure” style experience is produced using AI-generated animation.

The result is over 190 story variations, made possible by fusing the talent of illustrators, animation artists, 3D artists, film directors and AI developers. 

The Honda Dream Generator creates stories on an Amazon customer’s preferred device, whether watching Fire TV, scrolling their mobile phone or shopping Amazon on a desktop computer. 

To experience the Honda Dream Generator, customers can tap into the experience through highly visible call-to-action banners on Amazon. The program also features an Amazon.com homepage takeover on March 15, timed to the launch of the Dream Generator experience. 

The Honda Dream Generator will expand to more Amazon devices in the future, including voice-activation with Amazon Alexa through a custom branded experience on Echo Show devices.

The Honda Dream Generator is part of the integrated launch marketing campaign for the all-new 2024 Prologue, which includes  the “Next Gen Dreamers” TV spot, with the full campaign rolling out through 2024. 

Honda worked with Amazon Ads Brand Innovation Lab, ad agency RPA and the animation/AI studio, 1stAveMachine, to bring the Dream Generator to life. 

The launch of the Honda Prologue is a pivotal moment for the brand, says Phil Hruska, senior manager, Honda marketing. The vehicle starts to arrive in dealerships later this month.