- Former Facebook CCO Mark D'Arcy Joins The Brandtech Group
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
D'Arcy will work closely with The Brandtech Group CEO David Jones ...
- VidMob Introduces Platform To Analyze The Creative's Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 20, 2022
Vidmob plans to announce an SaaS platform that will enable marketers ...
- Permission.io Appoints Former Facebook Exec To CEO To Build Out Web3
Search & Performance Insider, Laurie Sullivan - Monday, June 20, 2022
San Diego-based Permission, which built its business model on getting permission fr ...
- Are Emerging Martech Trends Good For Business, Or Just Hype?
Digital News Daily, Colin Kirkland - Wednesday, June 15, 2022
Emerging technologies such as blockchain, AI and IoT platforms -- systems ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...
- Blippar AR Content Creation Integrated With Microsoft Teams
Search & Performance Insider, Laurie Sullivan - Tuesday, June 14, 2022
Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enabl ...
- Meta Halts Multiple Metaverse-Related Hardware Projects
Digital News Daily, Colin Kirkland - Friday, June 10, 2022
Meta is citing rising costs of its metaverse-unit Reality Labs as we ...
- Amazon Steps Into Its Fashion Future
Marketing Daily, Sarah Mahoney - Friday, June 10, 2022
It announced a new try-on feature for its shoes, using AR le ...
- Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence
Search & Performance Insider, Laurie Sullivan - Thursday, June 9, 2022
Microsoft ranks among the largest companies with the fastest-growing AI team duri ...
- Two-Thirds Of Marketers Plan To Invest More In Social, Web3
Digital News Daily, Colin Kirkland - Monday, June 6, 2022
About 67% of 500 marketers recently polled by Sprout Social plan ...
- Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
"When I was at Razorfish, I spent the first six months ...
- New Report Highlights Ecommerce Trends Resulting From Pandemic
Digital News Daily, Colin Kirkland - Monday, May 16, 2022
A study by media company Xaxis, marketing agency Catalyst and London Resear ...
- Google Takes Another Look At Smart Glasses, Focuses On Translation
Search & Performance Insider, Laurie Sullivan - Friday, May 13, 2022
Voice interactions in search technology could become the backbone of a n ...
- Instagram Tests NFTs: Targets Creators, Collectors
Digital News Daily, Colin Kirkland - Monday, May 9, 2022
Today, head of Instagram Adam Mosseri announced that the Meta-owned platform wi ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2022
"This represents a huge opportunity for brands to think outside the 30-seco ...
- Varjo Platform Helps Advertisers Build High-Performance, Immersive Computing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
The Varjo Reality Cloud platform, powered by Amazon Web Services, launched Thursd ...
- Camera IQ Teams With TikTok's Effect House To Enable AR
Digital News Daily, Colin Kirkland - Thursday, April 28, 2022
The Camera IQ platform enables brands to create AR experiences and th ...
- Meta Plans Store At Company's Campus
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 25, 2022
Meta (aka Facebook) says its first brick-and-mortar space will open on M ...
- Fjallraven Plants Trees Both Real And Virtual With New NFT Launch
Digital News Daily, Colin Kirkland - Thursday, April 21, 2022
After purchasing an NFTree, owners are able to collect, view, and intera ...
- Is Snapchat Paving The Way For Art In The Metaverse?
Social Media Insider, Colin Kirkland - Wednesday, April 20, 2022
Snap has had another focus bubbling behind the scenes: its Lens Studi ...
- Global Social Media Ad Market Expected To Skyrocket In Years To Come
Digital News Daily, Colin Kirkland - Wednesday, April 13, 2022
A new report by market research and consulting firm Million Insights sa ...
- Consumers Show Interest In Connecting Virtually Through Metaverse
Research Intelligencer, - Monday, March 28, 2022
The pandemic led many people to discover some of the advantages ...
- Snap Goes To The Oscars, Spots Encourage Viewers To Learn Sign Language
Digital News Daily, Colin Kirkland - Thursday, March 24, 2022
Snap's first Oscars TV spots honor deaf and hard-of-hearing communities, and featu ...
- Snap Acquires Brain-Computer Interface Technology
Search & Performance Insider, Laurie Sullivan - Thursday, March 24, 2022
Snap may finally hold a significant clue to the next generation ...
- Snap Launches Location-Based AR Feature For Marketers, Creators
Digital News Daily, Colin Kirkland - Thursday, March 17, 2022
Custom Landmarkers will allow marketers and creators to develop custom, location-based ...
- Ikea Gets Immersive With Brooklyn Pop-Up
Marketing Daily, Sarah Mahoney - Thursday, March 3, 2022
Called "Space Unfolded," the month-long exhibition uses AR to allow shoppers ...
- BMW Partners With Google Cloud For AR Experience
Marketing Daily, Tanya Gazdik - Tuesday, March 1, 2022
Users can digitally place the all-electric BMW iX and i4 in the ...
- What's Happening With Meta's Operating System?
Search & Performance Insider, Laurie Sullivan - Friday, February 25, 2022
Meta reportedly disbanded a group of more than 300 employees working ...
- Spending On 'In-Real Life' Media Bucks Metaverse Hype
Research Intelligencer, - Thursday, February 24, 2022
More than half of marketing executives said they planned to either increa ...