- Spending On 'In-Real Life' Media Bucks Metaverse Hype
Research Intelligencer, - Thursday, February 24, 2022
More than half of marketing executives said they planned to either increa ...
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
Marketing Daily, Tanya Gazdik - Friday, February 18, 2022
"We're going to release a couple new storylines to tell you wh ...
- The Way For Brands To Create Immersive Experiences
MediaDailyNews, Jason Steinberg - Monday, February 14, 2022
What the metaverse promises -- an alternate digital reality -- exists tod ...
- New Report Shows AR Becoming Key To Consumer Engagement
Digital News Daily, Colin Kirkland - Thursday, February 10, 2022
A new report highlights the ways that AR plays a role ...
- Agency Sees Pretty Big Returns Specializing In AR, VR
Digital News Daily, Colin Kirkland - Wednesday, February 9, 2022
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reali ...
- Pinterest Augments Home Decor Shopping, Lets You Try Before You Buy
Digital News Daily, Colin Kirkland - Monday, January 31, 2022
Pinterest has rolled out Try On for Home Decor in the U.S ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...
- 8th Wall, Ericsson's Emodo Form Partnership To Launch Web AR Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 19, 2022
Web-based augmented reality firm 8th Wall and Ericsson's mobile ad-solution business Emo ...
- Will Walmart Enter The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 17, 2022
Walmart filed a series of trademark applications Dec. 30 to establish i ...
- Microsoft, Qualcomm Collaborate On Augmented-Reality Semiconductors
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 6, 2022
Microsoft and Qualcomm have plans to develop custom augmented-reality chips used in future lightweig ...
- Stagwell Unveils Scaled-Up AR Platform At CES This Week
Mediapsssst, Richard Whitman - Monday, January 3, 2022
Location-based augmented-reality platform ARound is designed for live venues and retailers. H& ...
- What You Read In 2021
Search & Performance Insider, Laurie Sullivan - Monday, January 3, 2022
The best way to predict the future is to look back ...
- Instagram Follows TikTok Trends, How This Could Impact Its Future
Digital News Daily, Colin Kirkland - Wednesday, December 29, 2021
Will full-screen short-form videos fully take over the stream of static post ...
- Puma Unveils New Signature Sneaker In AR-Infused OOH Campaign
MAD, Steve McClellan - Friday, December 17, 2021
The AR component focuses on the creative idea that NBA star LaMe ...
- By 2030, Consumers Expect These Wild, Virtual Technologies
Digital News Daily, Colin Kirkland - Thursday, December 16, 2021
Ericsson wants consumers to picture their new lives in the metaverse a ...
- Volkswagen Partners With Amazon For AR Experience, Supports U.S. Soccer
Marketing Daily, Tanya Gazdik - Tuesday, November 30, 2021
By recording the virtual drives, customers can unlock three free months ...
- Have A Coke And A Virtual Smile -- Snapchat Teams With Big Brands For Augmented Holiday Market
MediaDailyNews, Colin Kirkland - Tuesday, November 23, 2021
Black Friday will mark the launch of the new Snap Holiday Marke ...
- Snap Launches Multi-Format Ad Delivery
Digital News Daily, Colin Kirkland - Tuesday, November 16, 2021
Snap Inc.'s newest ad product allows brands to purchase all video ...
- Google Labs Returns With Futuristic AR, VR Focus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Google Labs is back, but this time it's the internal name giv ...
- Ford, Google Collaborate For AR Experience
Marketing Daily, Tanya Gazdik - Tuesday, November 9, 2021
The experience includes 3D animations that aim to educate customers about Ford ...
- Meta Plans Brick-And-Mortar Stores
Digital News Daily, Colin Kirkland - Friday, November 5, 2021
Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stor ...
- Metaverse Consumer Privacy Nightmares Just Beginning
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 1, 2021
Searching for something in the metaverse? Consumer privacy nightmares have only ju ...
- Snap Promotes Google Pixel 6 Via 5G Avengers AR Lenses
Digital News Daily, Colin Kirkland - Thursday, October 28, 2021
In its latest AR experiment, Snap has partnered with Verizon, Google, a ...
- Facebook Rebrands To 'Meta' To Focus On Metaverse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 28, 2021
Facebook CEO Mark Zuckerberg on Thursday announced the change of the company ...
- Media.Monks Takes Brands Into The Metaverse
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Media.Monks Chief Growth Officer Joe Olsen is so passionate about the futu ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
MediaDailyNews, Joe Mandese - Monday, October 18, 2021
The takeover, which runs today through Advertising Week this week, includes augmented-reali ...
- Snap Unveils AR Content Studio: Touts P&G, Verizon, WWE, Shake Shack As Charter Clients
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2021
Dubbed Arcadia -- emphasis on the "AR" -- the studio will ha ...
- Snapchat Partners With Universal On Halloween Kills AR Lens
Digital News Daily, Colin Kirkland - Thursday, October 14, 2021
The new mobile lens features a new AR technology called volumetric vide ...
- AR Platform Turns Beverage Cans Into Brands
Digital News Daily, Colin Kirkland - Tuesday, October 12, 2021
The platform will transform the content a brand provides into an ...
- WPP, Snap Launch AR Partnership
MAD, Steve McClellan - Thursday, September 30, 2021
The partnership will further develop WPP's AR capability through a structured learni ...