- AR Platform Turns Beverage Cans Into Brands
Digital News Daily, Colin Kirkland - Tuesday, October 12, 2021
The platform will transform the content a brand provides into an ...
- WPP, Snap Launch AR Partnership
MAD, Steve McClellan - Thursday, September 30, 2021
The partnership will further develop WPP's AR capability through a structured learni ...
- Snap Forms 'AR Lab' Partnership With WPP
MediaDailyNews, Colin Kirkland - Thursday, September 30, 2021
In what appears to be an industry first, WPP is teaming wi ...
- Etsy Teams With Samsung For AR Test
Marketing Daily, Sarah Mahoney - Wednesday, September 29, 2021
Etsy House lets users browse through homemade wonders, from a $5,000 contempora ...
- Longtime Facebook CTO Steps Down
Digital News Daily, Karlene Lukovitz - Thursday, September 23, 2021
Mike Schroepfer will transition to a part-time role, succeeded as CTO ...
- Starbucks Launches Instagram AR Effect With Poet Morgan Harper Nichols
MediaDailyNews, Colin Kirkland - Wednesday, September 15, 2021
"Morning Mantras" finds inspiration where many of us are: home. Nichols sa ...
- Google Reportedly Following Apple Into The Chip Business - Why It's Important To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebook ...
- Space No Longer The Final Frontier: Dentsu Enables You To Travel There Via Your Phone
MediaDailyNews, Colin Kirkland - Monday, August 30, 2021
"Portals to Space" invites anyone with a smartphone to experience two Northr ...
- Shopify, TikTok Partner To Create 'Next Generation Of Merchants'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Shopify on Tuesday introduced tabs on TikTok to help creators and merchan ...
- It's 2021: The Metaverse, Having To Wear Pants Again
Media Insider, Cory Treffiletti - Wednesday, August 18, 2021
Just four short weeks ago, we thought things were heading back ...
- Jones Soda Labels Come to Life Via AR
MAD, Amy Corr - Friday, July 23, 2021
AR labels appear on Jones Soda's five top-selling soda flavors: Orange a ...
- Facebook Wants To Become A 'Metaverse'
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
What's a "metaverse" company? Facebook CEO Mark Zuckerberg told his employees about ...
- 'The Washington Post' Debuts Augmented Reality Olympic Series
Publishers Daily, Ray Schultz - Tuesday, July 20, 2021
Newspaper is working with Led Lab to create an experimental video featur ...
- Wimbledon Returns With Sponsored Activities, U.S. Open Begins Ticket Sales
Marketing Daily, Tanya Gazdik - Sunday, June 27, 2021
American Express has teamed up with Andy Murray to create a n ...
- Ford Teams With TikTok For AR Maverick Challenge
Marketing Daily, Tanya Gazdik - Wednesday, June 23, 2021
Starting today, six TikTok influencers will begin using the branded effect a ...
- Shoppers Like Virtual Try-On For Products Like Eyewear, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 21, 2021
Most who have experienced the virtual try-on have gone on to b ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Search & Performance Insider, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who com ...
- Apple Maps Makes Major Changes To Compete With Google Maps
Search & Performance Insider, Laurie Sullivan - Monday, June 7, 2021
At Apple's WWDC 2021 developer's conference Monday, Apple announced several new featur ...
- Research Finds AR Plays Large Role In Shopper Purchase Behavior
MAD, Amy Corr - Tuesday, June 1, 2021
Study found the pandemic accelerated the use of AR, and more th ...
- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Seventy-six percent of Yahoo users say their mental health has been impact ...
- Mini Offers Whimsical NYC Activation
Marketing Daily, Tanya Gazdik - Thursday, May 27, 2021
"The activation is fun because it visually shows how easy it ...
- Snap Buys AR Company, Gives Glasses To Content Storytellers
Search & Performance Insider, Laurie Sullivan - Friday, May 21, 2021
Snap accomplished something Google and Facebook could not -- finding a ho ...
- Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2021
"Retta is a great fit for the brand as she is ...
- Snap Q1 Revenue Soars 66%, 2021 Upfront Commitments Have Tripled
Digital News Daily, Karlene Lukovitz - Friday, April 23, 2021
Snapchat's active advertiser base more than doubled YoY in Q1, and i ...
- Google To Shutter Mobile Shopping App, Puts Focus On Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Google is discontinuing its mobile shopping app in favor of desktop ...
- How Google's Path To Ecommerce Looks Different Than Amazon's
Search & Performance Insider, Laurie Sullivan - Monday, April 5, 2021
When talking about "the elephant in the room" these days, it's sometim ...
- Apple Sets Date For WWDC Event, Creates Exciting AR/VR Rumor
Marketing Daily, P.J. Bednarski - Tuesday, March 30, 2021
Could Apple finally be gearing up to announce its long-rumored VR heads ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
AR users in the U.S. this year are estimated to reach ...
- 3 Ways To Build On AR's Growing Momentum
Marketing Insider, Bianca Borrero--Barreras - Thursday, March 4, 2021
For one, embrace the technology, as 5G networks help generate more robu ...