- Children's Ad Guidelines Apply In Metaverse, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, August 23, 2022
"The blurring of advertising and non-advertising content directed to children is n ...
- Snapchat Unleashes Dragons With HBO Max's 'House of the Dragon' AR Filters
Digital News Daily, Colin Kirkland - Friday, August 19, 2022
To coincide with the "Game of Thrones" prequel, Snap and HBO M ...
- Spotselfie Introduces New Ad Model In The Social Metaverse
Digital News Daily, Colin Kirkland - Friday, July 29, 2022
The new feature allows companies to place GPS-located AR ads in real-ti ...
- How Marketers Are Reassessing Their Budgets As The Economy Dips
Marketing Daily, Todd Wasserman - Monday, July 25, 2022
How can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- Immersive Digital Experiences Sway Purchase Decisions, But Usage Is Sparse
Research Intelligencer, - Thursday, July 7, 2022
Only 20% of U.S. online adults said they are comfortable consuming conte ...
- Former Facebook CCO Mark D'Arcy Joins The Brandtech Group
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
D'Arcy will work closely with The Brandtech Group CEO David Jones ...
- VidMob Introduces Platform To Analyze The Creative's Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 20, 2022
Vidmob plans to announce an SaaS platform that will enable marketers ...
- Permission.io Appoints Former Facebook Exec To CEO To Build Out Web3
Performance Marketing Insider, Laurie Sullivan - Monday, June 20, 2022
San Diego-based Permission, which built its business model on getting permission fr ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- Are Emerging Martech Trends Good For Business, Or Just Hype?
Digital News Daily, Colin Kirkland - Wednesday, June 15, 2022
Emerging technologies such as blockchain, AI and IoT platforms -- systems ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...
- Blippar AR Content Creation Integrated With Microsoft Teams
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 14, 2022
Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enabl ...
- Meta Halts Multiple Metaverse-Related Hardware Projects
Digital News Daily, Colin Kirkland - Friday, June 10, 2022
Meta is citing rising costs of its metaverse-unit Reality Labs as we ...
- Amazon Steps Into Its Fashion Future
Marketing Daily, Sarah Mahoney - Friday, June 10, 2022
It announced a new try-on feature for its shoes, using AR le ...
- Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Thursday, June 9, 2022
Microsoft ranks among the largest companies with the fastest-growing AI team duri ...
- Two-Thirds Of Marketers Plan To Invest More In Social, Web3
Digital News Daily, Colin Kirkland - Monday, June 6, 2022
About 67% of 500 marketers recently polled by Sprout Social plan ...
- Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
"When I was at Razorfish, I spent the first six months ...
- New Report Highlights Ecommerce Trends Resulting From Pandemic
Digital News Daily, Colin Kirkland - Monday, May 16, 2022
A study by media company Xaxis, marketing agency Catalyst and London Resear ...
- Google Takes Another Look At Smart Glasses, Focuses On Translation
Performance Marketing Insider, Laurie Sullivan - Friday, May 13, 2022
Voice interactions in search technology could become the backbone of a n ...
- Instagram Tests NFTs: Targets Creators, Collectors
Digital News Daily, Colin Kirkland - Monday, May 9, 2022
Today, head of Instagram Adam Mosseri announced that the Meta-owned platform wi ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2022
"This represents a huge opportunity for brands to think outside the 30-seco ...
- Varjo Platform Helps Advertisers Build High-Performance, Immersive Computing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
The Varjo Reality Cloud platform, powered by Amazon Web Services, launched Thursd ...
- Camera IQ Teams With TikTok's Effect House To Enable AR
Digital News Daily, Colin Kirkland - Thursday, April 28, 2022
The Camera IQ platform enables brands to create AR experiences and th ...
- Meta Plans Store At Company's Campus
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 25, 2022
Meta (aka Facebook) says its first brick-and-mortar space will open on M ...
- Fjallraven Plants Trees Both Real And Virtual With New NFT Launch
Digital News Daily, Colin Kirkland - Thursday, April 21, 2022
After purchasing an NFTree, owners are able to collect, view, and intera ...
- Is Snapchat Paving The Way For Art In The Metaverse?
Social Media Insider, Colin Kirkland - Wednesday, April 20, 2022
Snap has had another focus bubbling behind the scenes: its Lens Studi ...
- Global Social Media Ad Market Expected To Skyrocket In Years To Come
Digital News Daily, Colin Kirkland - Wednesday, April 13, 2022
A new report by market research and consulting firm Million Insights sa ...
- Consumers Show Interest In Connecting Virtually Through Metaverse
Research Intelligencer, - Monday, March 28, 2022
The pandemic led many people to discover some of the advantages ...
- Snap Goes To The Oscars, Spots Encourage Viewers To Learn Sign Language
Digital News Daily, Colin Kirkland - Thursday, March 24, 2022
Snap's first Oscars TV spots honor deaf and hard-of-hearing communities, and featu ...
- Snap Acquires Brain-Computer Interface Technology
Performance Marketing Insider, Laurie Sullivan - Thursday, March 24, 2022
Snap may finally hold a significant clue to the next generation ...