- 'National Geographic' Offers Augmented Reality Show From Mars
Publishers Daily, Ray Schultz - Wednesday, February 24, 2021
The AR show is being provided via Instagram, tied to a Twitt ...
- Pinterest Makes Bets On Augmented Reality
Search & Performance Insider, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performanc ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access ...
- Pinterest Makes Bets On Augmented Reality
Search & Performance Insider, Laurie Sullivan - Tuesday, January 26, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- MDC's CES Tour Pitches SwaS: 'Screen With A Service'
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
Guided agency tours of CES are not uncommon, but this year's virtu ...
- Marketing All-Star: Lori Krauss
MediaPost All Stars, Steve Smith - Tuesday, January 5, 2021
By any measure, Warby Parker has earned its status as archetypal D2 ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Netflix, UNIT9 Enable Holograms Inspired By 'Midnight Sky' Movie, Forge Emotional Connections
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
The social hologram and digital microsite, inspired by "Midnight Sky," introduces ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Search & Performance Insider, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Orea ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- 'National Geographic' Creates Interactive Instagram AR Dinosaur Experience
Publishers Daily, Sara Guaglione - Wednesday, November 25, 2020
Users can see Spinosaurus, Deinonychus and the Yi Qi AR experiences wh ...
- Verizon's Technology Will Change BuzzFeed's Ad Products
Publishing Insider, - Monday, November 23, 2020
Verizon is looking for digital content that gives people a reason ...
- How Home Depot Uses Augmented Reality To Boost Conversions
Around the Net in Email, Ray Schultz - Friday, October 23, 2020
Home Depot has lifted engagement and conversion with augmented reality capabilities ...
- Snap Shocks Analysts With Soaring 52% Gain In Ad Revenues
Digital News Daily, Wayne Friedman - Wednesday, October 21, 2020
"As the most efficient advertising vehicle for marketers looking to target 13-to- ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into t ...
- Verizon 5G 360-Degree Camera To Perform At Indianapolis 500
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
5G changes the way broadcasters and content producers create events, enabling th ...
- Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds
Digital News Daily, Ray Schultz - Friday, August 14, 2020
Firms say cybersecurity, cloud computing, and automation technologies have helped them survi ...
- Allure's November Issue Is Dedicated To Sampling, Shopping For Beauty Products
Publishers Daily, Sara Guaglione - Friday, July 24, 2020
The November print issue adjusts to changing realities. It will consist ...
- Google's Experimental Sodar VR Tech Identifies Distance
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 1, 2020
An experimental technology from Google lets people know if they are standi ...
- Facebook Takes On Zoom With Messenger Rooms
Digital News Daily, Gavin O'Malley - Friday, April 24, 2020
Designed to serve as a virtual space for people to connect a ...
- Magic Leap Cuts Half Of Workforce
Around the Net in IoT, Chuck Martin - Thursday, April 23, 2020
Magic Leap is restructuring in the face of the COVID-19 pandemic, resulti ...
- Media Veteran David Levy Joins AR Company Board
Mediapsssst, Richard Whitman - Tuesday, April 21, 2020
According to the company, Levy will help lead and introduce Strax's Sa ...
- Foodie Finds AR App Debuts, Apple's Native AR Tech Hits iPad Pro
Marketing Daily, Steve Ellwanger - Wednesday, April 15, 2020
Restaurants photograph their food items and Foodie Finds turns them into augment ...
- Universal Movie Campaign Adds AR Snapchat Lens
Around the Net in IoT, Chuck Martin - Monday, April 13, 2020
To promote Trolls World Tour, Universal Pictures turned to Snapchat to crea ...
- Snapchat Launches AR Lens For COVID-19 Donations
AI & IoT Daily, Chuck Martin - Wednesday, April 8, 2020
Snapchat introduced a new augmented reality feature allowing users to scan ...
- Regal Intros AR Game For Homebound Consumers
Around the Net in IoT, Chuck Martin - Wednesday, April 8, 2020
Regal Entertainment has added an augmented reality feature to its app f ...
- Ikea Store Operator Buys Startup To Advance Virtual Shopping
AI & IoT Daily, Chuck Martin - Thursday, April 2, 2020
Ingka Group, owner and operator of 380 Ikea stores in 30 countrie ...
- Virtual Try-Ons Offered Free For Beauty Brands
AI & IoT Daily, Chuck Martin - Tuesday, March 31, 2020
Perfect Corp., maker of the virtual beauty app YouCam Makeup, is maki ...
- Facebook's AR Glasses Technology Will Be Provided From Devon
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2020
One of Britain's oldest technology companies, Devon-based Plessey, has had its wearab ...