Spending On 'In-Real Life' Media Bucks Metaverse Hype
- by February 24, 2022
Consumers worldwide are emerging from pandemic isolation and looking up from their electronic screens, giving marketers a chance to get their attention with out-of-home or cinematic advertising.
These channels “in real life” -- or “IRL,” to use a term popularized on social media -- will experience a rebound in media …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
