- Why Supersocial Is Betting Its Future On Roblox: A Conversation With Yonatan Raz-Fridman
Media 3.0, Colin Kirkland - Friday, March 15, 2024
"Anyone below the age of 25 is treating Roblox as their prima ...
- Readyverse Is 'Open' For Business, Unveils First Metaverse Game
MediaDailyNews, Colin Kirkland - Monday, March 11, 2024
Debuted at the South by Southwest festival Monday, the battle royale ga ...
- Forbes' Sandbox Play (No, Not That Sandbox)
Media 3.0, Colin Kirkland - Monday, February 26, 2024
Forbes has announced its own "permanent land" inside The Sandbox, a virtu ...
- Lady Gaga To Headline Metaverse Music Festival In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Lady Gaga has entered the metaverse via Fortnite. The singer-songwriter and fashi ...
- Coach Launches AI-Created 'Find Your Courage'
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
The new campaign stars a virtual human named Imma and real-life L ...
- Apple Brings Epic Games Store, Fortnite Back To iOS Devices In EU
MediaDailyNews, Colin Kirkland - Friday, February 16, 2024
Epic Games' Apple developer account has been reinstated in the EU, allowi ...
- Disney To Build 'Expansive' Fortnite Universe, Invests In Epic Games
MediaDailyNews, Colin Kirkland - Thursday, February 8, 2024
In its biggest commitment yet to the gaming space, Disney is investi ...
- NFL, Paramount, Gamefam To Launch SpongeBob Super Bowl Event On Roblox
MediaDailyNews, Colin Kirkland - Monday, February 5, 2024
The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulat ...
- Meta Profits Skyrocket, Gives Back To Investors In First Dividend
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Meta reported Q4 revenue of $40.1 billion on Thursday, sending the company ...
- Epic Games Store, Fortnite To Return To iOS in Europe
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Epic Games' store and popular game Fortnite is returning to iOS. T ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- Meta Expands Automated Targeting To All Campaign Objectives, Optimizations
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
Meta is announcing the expansion of its automated "Advantage" targeting to a ...
- Meta Doubles Down On AI, Fuses Efforts
MediaDailyNews, Colin Kirkland - Friday, January 19, 2024
Meta's next steps toward investing in AI include a focus on pla ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- Are You Ready For The Readyverse?
Media 3.0, Colin Kirkland - Friday, January 5, 2024
Readyverse Studios intends to build a "destination for fans to explore the ...
- Meta Horizon Worlds Continues VR Concert Series with BLACKPINK
MediaDailyNews, Colin Kirkland - Tuesday, December 26, 2023
South Korean girl group BLACKPINK will be performing in Horizon Worlds ...
- Hollywood Eyes Young Audiences With 'Elf' Roblox Launch
MediaDailyNews, Colin Kirkland - Monday, December 18, 2023
Roblox users can take a journey through Santa's Workshop, donning elf ha ...
- Metaverse Marketing: Virtual Games Deliver For Brands, Consumers in 2023
Marketing Daily, Colin Kirkland - Thursday, December 14, 2023
Gamefam was responsible for some of the top-rated games and events ...
- Threads Officially Launches In The EU
MediaDailyNews, Colin Kirkland - Thursday, December 14, 2023
One day after Meta CEO Mark Zuckerberg announced it may be joini ...
- Threads May Join The 'Fediverse,' Meta Tests Integration With ActivityPub
MediaDailyNews, Colin Kirkland - Wednesday, December 13, 2023
Meta CEO Mark Zuckerberg announced that Meta is running a test th ...
- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- Lego Engages Kids With New Immersive Fortnite Game
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
Lego's Fortnite "survival crafting game" will officially become available to all use ...
- E.l.f. Brings 'Social Entrepreneurship' To Roblox Via New Gamified Experience
MediaDailyNews, Colin Kirkland - Sunday, November 12, 2023
E.l.f. has launched its first Roblox experience with an open-world game th ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Mattel Launches A Barbie DreamHouse Experience In Roblox
MediaDailyNews, Colin Kirkland - Tuesday, October 3, 2023
In Barbie's world on Roblox, players can build their own dream hous ...
- Watchdog Issues Guidance For Metaverse Ads To Children
MediaDailyNews, Wendy Davis - Tuesday, October 3, 2023
"The risk of manipulating children into unwittingly viewing ads or making unintend ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...