Camera IQ Teams With TikTok's Effect House To Enable AR

Camera IQ, an augmented reality (AR) creation tool, has launched its support today for AR effects within TikTok's Effect House, the social giant's own AR creation tool, which is similar to Snapchat's Lens Studio and Meta's Spark AR. 

Brands interested in preparing for the metaverse now have more options to easily create 3D effects on a platform with over 1 billion active users, while receiving hands-on support from the Camera IQ team who deliver real-time analytics and exclusive insights on the performance and virality of the brand&'s effects. 

To celebrate the launch, Camera IQ has developed custom AR TikTok effects for Cartoon Network and beauty cosmetics brand Smashbox. 

After a soundbite from Cartoon Network's popular Steven Universe show went viral in 2021, the network worked with Camera IQ to create an AR effect based on a character from the show. 

Most recently, Camera IQ has helped Cartoon Network transform its quintessential “That's all folks!” sound bite into an AR effect that has received over 4 million views with 14,000 fans using the effect in their posts, despite not receiving any paid promotion.

Meanwhile, Smashbox's “Illuminate” effect, which Camera IQ helped launch for the cosmetic brand’s new line of Photo Finish Primers, quickly became the company's most viewed branded content on TikTok, earning over 50% engagement in its first 10 days.

Sarah Lively, director of social at Cartoon Network, says Camera IQ makes it easy "to create, deploy and analyze the performance of AR experiences for all of the top photo- and video-based social media apps.” 

The Camera IQ platform features an interface, preset templates, and 3D tools that allow brands to create AR experiences once and then launch them at scale to Facebook, Instagram, Snapchat and now TikTok. 

The platform then measures the effects’ success in terms of consumer engagement, ecommerce conversions to brand affinity, and message amplification.  

“At Smashbox, we’re always looking for creative ways to engage with our digital community and expand our reach across social channels,” says Maddy Wilson, content strategy & production for the global consumer engagement team at Smashbox. “With ‘Smashbox Illuminate,’ we became one of the first beauty brands to launch an organic AR effect on TikTok, and based on its initial success we plan to continue expanding our AR strategy on TikTok.”

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