- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Brands Can Now Advertise On Snapchat's AR Filters
MediaDailyNews, Colin Kirkland - Monday, March 25, 2024
Snapchat is launching "Sponsored AR Filters," a new ad option that allo ...
- Walmart-Backed Ibotta Files IPO, Launches Experiential Campaign
MediaDailyNews, Laurie Sullivan - Sunday, March 24, 2024
Ibotta, known for helping brands provide cashback deals to consumers, launched ...
- Honda Partners With Amazon For Dream Generator
Marketing Daily, Tanya Gazdik - Friday, March 15, 2024
The "create-your-own-adventure" style experience is produced using AI-generated animation. ...
- Snickers Redefines Immersive In AR Campaign On Apple Vision Pro
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2024
Snickers, The Mars Agency and AR company Blippar showed the world wh ...
- AR Ad Measurement Guidelines Released For Review, Read Them Here
MediaDailyNews, Joe Mandese - Thursday, February 8, 2024
"The [AR ad] market is projected to generate $1.2 billion in reven ...
- Brands Have A Problem Being Loyal To Consumers
Search & Performance Insider, Laurie Sullivan - Monday, January 22, 2024
Brands want flashy technology such as augmented reality while consumers want t ...
- One Step Closer To A Mixed Reality
Media 3.0, Shrikant Ballal - Thursday, January 18, 2024
Apple Vision Pro is an entry into a mixed-reality world - transformi ...
- Predictions For Future Google Performance And Monetization Strategies
Search & Performance Insider, Laurie Sullivan - Friday, January 19, 2024
What will Google look like in 2050? SEO experts at content performan ...
- Future Of VR Headsets? Please - There Are Big AI Issues To Consider
TV Watch, Wayne Friedman - Thursday, January 18, 2024
Apple is doing all it can with its Vision Pro headsets, maki ...
- Google Cuts Hundreds Of Jobs Impacting Software, Hardware, Engineering Teams
MediaDailyNews, Laurie Sullivan - Thursday, January 11, 2024
Seventeen features in Google Assistant are being discontinued as many employees ...
- Walmart Expands Generative AI Search Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Walmart opened up access to a generative AI tool that allows shoppe ...
- Stagwell's ARound Upgrades In-Stadium AR Experience With Immersal Tie
Mediapsssst, Richard Whitman - Thursday, January 4, 2024
Immersal is bringing its turnkey WebAR solution to the partnership enabling great ...
- AR NFT Platform Expands Collectibles, Perks For Moviegoers
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
AR platform Really, which gives film enthusiasts digital collectible movie tickets a ...
- Media Giants Redirect X Ad Spend To Instagram, Snapchat
MediaDailyNews, Colin Kirkland - Friday, December 15, 2023
Disney, Comcast and Paramount have increased ad spending on other social platfor ...
- DirecTV, Cox Offer AR Version Of Andy Cohen Show
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Augmented reality amplifies engagement and adds value for advertisers and distributors, sa ...
- Small-Fry Saturday: SMBs Get Ready For Next Weekend's Blast
Email Insider, Ray Schultz - Monday, November 20, 2023
Most small businesses are optimistic -- but they say inflation is sti ...
- Flurry Of Brands Launch Interactive Holiday AR Lenses On Snapchat
MediaDailyNews, Colin Kirkland - Friday, November 17, 2023
One gamified lens challenges Snap users to play Santa, dropping Carhartt gif ...
- Verizon Uses AR To Wish On A StAR
Marketing Daily, Laurie Sullivan - Monday, November 13, 2023
Verizon's Wish on a StAR campaign launched Monday as a web-based augment ...
- Snapchat To Let Developers Create AR Lenses Powered By ChatGPT
MediaDailyNews, Colin Kirkland - Monday, November 13, 2023
Snapchat has teamed up with OpenAI to allow developers to create ...
- Google Try-On Beauty Tools Make Convincing Hair Dye, Cosmetic Ads
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Google this week will begin rolling out an AR Beauty feature f ...
- Snap's Stock Up As Q3 Revenue Grows 5% YoY
MediaDailyNews, Colin Kirkland - Tuesday, October 24, 2023
Snap beat Q3 earnings and revenue expectations, with revenue up 5% year-over-ye ...
- Snapchat Says Its Core Base Is Not Using Other Social Platforms Daily
MediaDailyNews, Colin Kirkland - Thursday, October 19, 2023
Many of Snapchat's 400 million daily active users are not as reachab ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- How Walmart Is Adding Generative AI To Shopping Tech
Marketing Daily, Sarah Mahoney - Friday, October 6, 2023
The retail giant expects to roll out two experimental tools next y ...
- Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week
MediaDailyNews, Colin Kirkland - Friday, October 6, 2023
During Advertising Week New York, Snapchat will be showing a Halloween-inspired immersi ...
- Snapchat Funnels Ad Campaign Tips Into New Desktop Game
MediaDailyNews, Colin Kirkland - Wednesday, September 27, 2023
On Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed ...
- Malfy Encourages Consumers To Imbibe An AR 'Escape'
MAD, Fern Siegel - Wednesday, September 20, 2023
The Italian gin's augmented-reality experience is accessed digitally via a phone ...
- Snapchat Partners With MTV For VMA AR Lenses
MediaDailyNews, Colin Kirkland - Monday, September 11, 2023
For the VMA's 40th anniversary, MTV is partnering with Snapchat to deliv ...
- TikTok's AR-Creation Studio, Effect House, Leaves Beta
MediaDailyNews, Colin Kirkland - Thursday, August 31, 2023
The short-form video platform's AR studio closely resembles Snapchat's Lens Studio ...