• News Industry Layoffs Hitting Digital Natives, Too
    Amid reports that the news industry is poised to experience one of its worst round of job losses in a decade this year, the Pew …
  • Top Digital Ad Categories Will Reorder In 2020: Financial Will Overtake Auto
    While retail will continue to dominate digital ad spending next year, the rankings of several key industrial categories will shift, according to a revised outlook …
  • The 'Big Idea' Is Still Big, Marketers Rank Creativity Most-Needed Capability For The Future
    Creativity and the "big idea" still are deemed the most important marketing capabilities for the future, according to findings of Dentsu Aegis Network's just-released CMO …
  • Nielsen Data: Average Number Of TV Channels Tuned Falls Below 7%
    The share of TV channels the average American household actually tunes to continues to fall, dropping to 6.6% in 2018, according to a Research Intelligencer …
  • GroupM: Long Tail Ad Market Isn't As Long As You Think It Is
    A GroupM analysis suggests the long-tail -- small business advertisers -- may not be as long as many in the industry suggest it is. The …
  • How Streaming Service Subscribers Discover Content
    Digital interfaces, especially search, menus, programming guides and recommendation engines -- as well as serendipity -- have become ingrained behaviors for content discovery.
  • Broadcast Network Promos: Dumb And Dumber
    In this week's edition I once again call on the major broadcast networks to do something I've been recommending since the inception of this report: …
  • Top In-House Creative Agency Concern: Attracting, Keeping Talent Energized
    Keeping creative talent "energized" and attracting "top-tier" talent, are the two top concerns marketers have about managing in-house creative teams vs. outsourcing it to a …
  • IAB Study Finds TV Ads Still Best At Generating Awareness, Even For D2C Brands
    TV remains the dominant medium for generating brand awareness for both D2C brands, as well as conventional "incumbent" brands, according to an in depth study …
  • Study Shows High Consumer Awareness For Drones, VR, Cryptocurrency
    The vast majority of Americans are aware of some promising new technologies, especially consumer drones (86%), virtual reality (76%), artificial intelligence (70%) and cryptocurrency (57%), …
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