Amid reports that the news industry is poised to experience one of its worst round of job losses in a decade this year, the Pew Research Center has released an analysis indicating that the attrition of news publishing jobs isn't just impacting traditional newspapers, but digital native news organizations as well. While the job losses have been worse among legacy newspaper publishers -- 32% experienced layoffs in 2017 and 27% had cuts in 2018 -- a significant percentage of digital natives also have been downsizing.
While retail will continue to dominate digital ad spending next year, the rankings of several key industrial categories will shift, according to a revised outlook released today by eMarketer. Financial services will overtake automotive as the No. 2 digital ad category in the U.S., while travel will overtake consumer packaged goods as the fifth largest digital ad category.
Creativity and the "big idea" still are deemed the most important marketing capabilities for the future, according to findings of Dentsu Aegis Network's just-released CMO Survey. Eighty-five percent of 1,000 CMOs and/or senior marketing executives in 10 global markets cited creativity as the most important capability in the future, though only 54% believe they are delivering it today.
The share of TV channels the average American household actually tunes to continues to fall, dropping to 6.6% in 2018, according to a Research Intelligencer analysis of data from Nielsen's Total Audience Report.
A GroupM analysis suggests the long-tail -- small business advertisers -- may not be as long as many in the industry suggest it is. The analysis, which examines actual data submitted to the Internal Revenue Service by 5.6 million small businesses -- a cohort GroupM estimates accounts for about $30 billion in ad spending, has barely grown since it crashed during the 2008 financial crisis.
Digital interfaces, especially search, menus, programming guides and recommendation engines -- as well as serendipity -- have become ingrained behaviors for content discovery.
In this week's edition I once again call on the major broadcast networks to do something I've been recommending since the inception of this report: Cross-promote, or die. Last summer, my wife and I started watching CBS's summer drama "Instinct." It recently returned for a new season to low ratings. This did not surprise me at all.
Keeping creative talent "energized" and attracting "top-tier" talent, are the two top concerns marketers have about managing in-house creative teams vs. outsourcing it to a conventional ad agency, according to a just-published report from the Association of National Advertisers. The report, "Managing In-House Creative Content And Legal Concerns," was produced in conjunction with Boston Consulting Group and the ANA's outside legal counsel, Reed Smith, and is based on a survey of 111 ANA members and industry experts.
TV remains the dominant medium for generating brand awareness for both D2C brands, as well as conventional "incumbent" brands, according to an in depth study of consumer attitudes, perceptions and consumption of both types of brands released this morning by the Interactive Advertising Bureau.
The vast majority of Americans are aware of some promising new technologies, especially consumer drones (86%), virtual reality (76%), artificial intelligence (70%) and cryptocurrency (57%), but a majority still are unfamiliar with others like augmented reality (52%) and blockchain (76%), according to findings of a nationwide study conducted July 13-17 by Manatt, Phelps & Phillips, LLP and Vorhaus Advisors.