There's a considerable disconnect between the concept of "brand purpose" and the role of brands actually "doing good," according to findings of a survey conducted …

Invalid or fraudulent user traffic now accounts for 18% of all user traffic attributed to digital advertising buys, according to a new study released today …

With a third major agency holding company -- Publicis Media's Zenith unit -- revising its 2019 global ad spending forecast downward, the consensus among them …

The internet will continue to be the dominant source of global ad expansion, at least through 2021, according to the latest quarterly installment of Zenith's …

Last year's Emmy Awards broadcast was the least watchable I've ever seen, and I've been watching them forever. It seemed sparse, hollow, and low-budget. Most …

With speculation running rampant that Netflix might ultimately introduce ad-supported models, new consumer research indicates that it would lose subscribers, especially if it doesn't reduce …

The increasing availability and complexity of consumer data is driving a corresponding increase in the supply of data analysis platforms and partners, according to a …

Television's share of time spent connected to media fell to 39% in Q1 2019, according to the latest installment of an ongoing tracking study from …