by Joe Mandese on Jan 31, 11:44 AM
Smart technology marketing -- AI, AR, VR, IoT and voice assistants -- was by far the fastest-growing segment of investment by marketers in 2018, albeit …
by Joe Mandese on Jan 30, 11:25 AM
Except for adults 18 to 24, all age groups had a net decrease in Facebook usage over the past 12 months, according to a user …
by Joe Mandese on Jan 28, 5:00 PM
Two-thirds of consumers now use an ad blocker, but they are installed mostly on desktop/laptop computers, indicating that the probability of being blocked on mobile …
by Joe Mandese on Jan 28, 4:14 PM
The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of brands expanded in 2018, despite some negative changes at Facebook -- especially modifications …
by Steve Sternberg on Jan 28, 3:04 PM
Several months ago, I saw an interesting story on MSNBC. A new study had found that since 1994 the percentage of Democrats and Republicans who …
by Joe Mandese on Jan 23, 11:19 AM
Based on the number of ad units aired, Procter & Gamble is the fastest growing major radio advertiser by a wide margin, according to an …
by Joe Mandese on Jan 23, 10:50 AM
Two-in-five young adults say they have followed a social media "influencer" that they ultimately learned was computer-generated, according to a study released this week by …
by Joe Mandese on Jan 23, 7:09 AM
China is poised to overtake the U.S. as the biggest retail marketplace in the world this year. According to new estimates released this morning by …
by Joe Mandese on Jan 22, 3:03 PM
The gap between the informed and uninformed public has increased to an 11-percentage-point difference from just 10 points in 2018.
by Joe Mandese on Jan 22, 2:43 PM
Amazon remains the world's most valuable brand, expanding its worth nearly 25% to an estimated $187.9 billion in 2019, according to the just-released Global 500 …