• 'Smart Tech' Found To Be Fastest-Growing Marketing Segment
    Smart technology marketing -- AI, AR, VR, IoT and voice assistants -- was by far the fastest-growing segment of investment by marketers in 2018, albeit …
  • Facebook Users Report Net Negative Usage, Abandonment
    Except for adults 18 to 24, all age groups had a net decrease in Facebook usage over the past 12 months, according to a user …
  • Two-Thirds Of Ad Blockers Installed Only On Desktop
    Two-thirds of consumers now use an ad blocker, but they are installed mostly on desktop/laptop computers, indicating that the probability of being blocked on mobile …
  • Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter
    The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of brands expanded in 2018, despite some negative changes at Facebook -- especially modifications …
  • News Bias, Fake News, False Equivalency, And The Problem With Anonymous
    Several months ago, I saw an interesting story on MSNBC. A new study had found that since 1994 the percentage of Democrats and Republicans who …
  • P&G Embracing Radio, Data Reveals It's Fastest-Growing Among Major Advertisers
    Based on the number of ad units aired, Procter & Gamble is the fastest growing major radio advertiser by a wide margin, according to an …
  • 42% Of Young Adults Surprised They Followed A Computer-Generated 'Influencer,' Many Angered
    Two-in-five young adults say they have followed a social media "influencer" that they ultimately learned was computer-generated, according to a study released this week by …
  • Fueled By Ecommerce, China Poised To Overtake U.S. As World's Top Retail Economy
    China is poised to overtake the U.S. as the biggest retail marketplace in the world this year. According to new estimates released this morning by …
  • Trust In Media Rises, More So For 'Informed Public' Than 'General Population'
    The gap between the informed and uninformed public has increased to an 11-percentage-point difference from just 10 points in 2018.
  • Amazon Remains World's Most Valuable Brand, Facebook Holds On To No. 7 Despite Backlash
    Amazon remains the world's most valuable brand, expanding its worth nearly 25% to an estimated $187.9 billion in 2019, according to the just-released Global 500 …
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