42% Of Young Adults Surprised They Followed A Computer-Generated 'Influencer,' Many Angered


Two-in-five young adults say they have followed a social media "influencer" that they ultimately learned was computer-generated, according to a study released this week by Fullscreen.

The study, which surveyed a panel of persons 18-34 last fall, found that two-thirds (66%) felt "surprised" and/or "intrigued," 60% thought it was ...

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