Craigslist surpassed the $1 billion revenue mark for the first time in 2018, according to estimates released this week by the AIM Group's Classified Intelligence Report. The report notes that Craigslist's revenue surge comes amid declining traffic, which it attributed to greater competition from other niche online listings services, as well as big platforms such as Facebook's Marketplace.
Thanks to big gains in its GSK platform and Spark Foundry units, Publicis Media was the most successful agency holding company media services unit in 2018, according to an annual analysis conducted by RECMA. The net gains by those units more than offset losses by Publicis' Starcom, Zenith, and Blue 449 units.
In what is perhaps the most convoluted acronym created by the digital media industry to date, Nielsen is introducing the "OTA+vMVPD," a TV household segment consisting of over-the-air (OTA) homes that also have virtual multichannel video programming distributor (vMVPD). Dubbing it a "third offspring" of the OTA marketplace, Nielsen describes it this way in its just-released second quarter Local Watch Report: "Still in its infancy stages, this segment is emerging from the "Plus SVOD" OTA group -- homes with OTA reception who subscribe to a virtual multichannel video programming distributor (vMVPD)."
The average price of a 30-second Super Bowl spot has nearly doubled over the past 10 years, but that inflation isn't keeping pace with the average cost of a regular NFL season unit, according to an analysis released today by WPP's competitive ad tracking unit, Kantar Media. According to the analysis, the ratio of the cost of a Super Bowl unit has eroded from a 9.6 times multiple ten years ago to just 8.4 times in last year's Super Bowl.
As part of a relatively bullish note on near-term prospects for Netflix, the Raymond James equities research team released findings of their periodic tracking of a consumer survey asking Americans how they watch video. The update, based on November 2018 data, shows 72% of Americans say they now watch video programming on-demand vs. only 28% who say they watch it when it airs "live."
Dentsu Aegis Network has updated its outlook for the global ad economy and despite slight downward revisions for North America and Central/Eastern Europe, is generally upbeat for 2020. Digital also is expected to overtake TV as the dominant U.S. medium this year.
"Trust" levels in media have fallen precipitously in the world's most established media markets, but have actually been stable or increased in emerging ones, according to "In Media We Trust," a multinational study conducted in recent weeks by Ipsos. The study, which surveyed 19,060 adults in 24 nations between Dec. 22, 2018 and Jan. 1, 2019, found the most precipitous perceived five-year drop in trust levels among print media, followed by websites and people respondents interact with online.
There's been a lot of discussion about who might be the host of this year's Academy Awards broadcast after Kevin Hart was forced to step down when some old controversial tweets were discovered. While interesting, and perhaps newsworthy, whoever the host turns out to be will have little to do with whether the show is successful either from an aesthetic or ratings standpoint. The problem is with the structure of the show itself - not who presents the opening sequence and introduces subsequent sections of the telecast. In this week's edition, I provide my recommendations on how to fix it.
Wall Street analyst Brian Wieser updated his recommendations for the major digital advertising and marketing related platforms, upgrading some, downgrading others and initiating Amazon with a "buy" rating. "Amazon is massive, but small in context of the commercial opportunity the company is pursuing," Wieser, an analyst with Pivotal Research Group writes in notes sent to investors late Sunday.
The earliest adopters of smart speaker technology use it essentially as an audio remote control for listening to music and other audio content, according to the latest forecast by digital media statsmaster eMarketer. The outlook for 2019 penetration of smart speaker devices, based on functionality, finds nearly 80% currently use it for listening to audio content.