Super Bowl Ad Price Inflation Lags Regular NFL Season

The average price of a 30-second spot in the Super Bowl has nearly doubled over the past 10 years, but that inflation isn’t keeping pace with the average cost of a regular NFL season unit, according to an analysis released today by WPP’s competitive ad tracking unit, Kantar Media.

According …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications