by Robert Williams on Mar 31, 4:25 PM
About two-thirds of consumers who listened to audio with another person said they paid full or some attention to ads.
by Robert Williams on Mar 30, 5:31 PM
About a quarter of U.S. consumers have a second job, while 17% receive another form of income.
by Robert Williams on Mar 29, 2:48 PM
The pandemic and high inflation have led many people to prefer staples rather than big rewards.
by Robert Williams on Mar 28, 4:17 PM
"Grey's Anatomy" and "The Gilmore Girls" are finding audiences among a new generation of viewers.
by Steve Sternberg on Mar 28, 10:38 AM
Science fiction is a broad category with so many sub-genres that trying to designate a "best of" list seems silly. How can you compare fantasy, …
by Robert Williams on Mar 27, 3:02 PM
Dependence on social media is highest among Gen Z, and lowest among older demographics.
by Robert Williams on Mar 24, 3:17 PM
Finding time for themselves is especially difficult for women between the ages of 25 and 54, when many are juggling multiple responsibilities.
by Robert Williams on Mar 23, 4:38 PM
Top-line results are considered more significant than other metrics such as return on ad spend and audience reach.
by Robert Williams on Mar 22, 3:54 PM
Effective search technology is necessary for brands to get the most out of the data they collect.
by Robert Williams on Mar 21, 2:51 PM
A small portion of those delisted CTV apps sold advertising through open programmatic offers.