by Robert Williams on Feb 28, 3:13 PM
COVID-19 has faded as a major concern for top marketing executives, contrasting with the fears of the past several years.
by Steve Sternberg on Feb 28, 11:10 AM
Procedural dramas have long been a staple of broadcast television, with particular appeal to viewers over 50. While skewing older on linear TV, surrounded by …
by Robert Williams on Feb 27, 2:49 PM
However, the power of brand image tends to fade when the economy slows down and consumers watch their spending more closely.
by Robert Williams on Feb 24, 4:56 PM
About three quarters of consumers said they would like to receive fewer messages in 2023 than they did last year.
by Robert Williams on Feb 23, 3:58 PM
CTV users also were more likely to spend more time with their first app than with any other app during each tuning session.
by Robert Williams on Feb 22, 3:09 PM
This younger group spends more time watching non-premium video and playing video games than watching traditional linear TV.
by Robert Williams on Feb 21, 3:24 PM
Prime Video benefited from the new season of "Jack Ryan" and the exclusive airing of "Shotgun Wedding" starring Jennifer Lopez
by Steve Sternberg on Feb 21, 12:21 PM
Two great new shows, each getting a lot of buzz. Both throwbacks to familiar genres, yet still somehow original, fresh, and compelling. Both center around …
by Robert Williams on Feb 20, 12:59 PM
More than a third of people said they have heard of the metaverse, but have never used it
by Robert Williams on Feb 17, 4:49 PM
Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming.