"The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand messaging …

Despite a modest 0.9% gain in 2018, Omnicom's OMD unit held on to the No. 1 ranking among the U.S. top media services agencies, according …

At a time when many traditional media are declining or expanding at relatively modest rates, out-of-home ad spending in the U.S. grew 6.0% to $1.78 …

"Game of Thrones" is over and summer is coming. The May sweeps have ended and summer repeats and reality will once again take over the …

Despite some erosion in 2018, time spent by Americans using social media is expected to inch up again this year and for the next couple …

The series finale of HBO blockbuster "Game of Thrones" churned a lot of characters, and it appears it may do the same for subscribers. Forty-four …

A new report from Deloitte Digital outlines how emotion-driven engagement extends across the entire customer journey and how brands can leverage this to increase "lifetime …

While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason why …

For American television viewers, the start of the new prime-time television season is still four months away. For insiders at media agencies, networks, and advertisers, …

Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis …