• Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines
    "The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand messaging …
  • OMD Retains Top Media Shop Ranking, Spark Foundry Is Fastest Mover
    Despite a modest 0.9% gain in 2018, Omnicom's OMD unit held on to the No. 1 ranking among the U.S. top media services agencies, according …
  • Out-of-Home Soars 6% During Q1
    At a time when many traditional media are declining or expanding at relatively modest rates, out-of-home ad spending in the U.S. grew 6.0% to $1.78 …
  • Upfront Thoughts: Things That Matter
    "Game of Thrones" is over and summer is coming. The May sweeps have ended and summer repeats and reality will once again take over the …
  • Time Spent With Social Inches Up Again, Thanks To Instagram
    Despite some erosion in 2018, time spent by Americans using social media is expected to inch up again this year and for the next couple …
  • Is HBO's Throne Half Empty?
    The series finale of HBO blockbuster "Game of Thrones" churned a lot of characters, and it appears it may do the same for subscribers. Forty-four …
  • Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think
    A new report from Deloitte Digital outlines how emotion-driven engagement extends across the entire customer journey and how brands can leverage this to increase "lifetime …
  • It's The Culture, Stupid: IPG/Twitter Find Brands Must Be Engaged
    While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason why …
  • Does The Primetime Television Upfront Still Matter?
    For American television viewers, the start of the new prime-time television season is still four months away. For insiders at media agencies, networks, and advertisers, …
  • Analysis Reveals 'Brand Safety' Takes Many Forms
    Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis …
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