Analysis Reveals 'Brand Safety' Takes Many Forms

Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis presented by TAG (the Trustworthy Accountability Group) during the IAB Tech Lab's "Innovation Day," May 6 in New York City.

Other high-ranking brand safety categories include "negative press" coverage (4.2%), ad placement/content adjacencies (4.18%), questionable "brand partners" (4.1%), data privacy security (3.37%), inferior ad experiences (3.1%) and ad viewability (3.0%).

The unique analysis, presented by TAG chief Mike Zaneis, was one of about a dozen presentations covering digital brand safety and security concerns and innovations.

In case you missed it, the decks can be downloaded here.

Next story loading loading..

Discover Our Publications