- ANA Finds Minuscule 'Risk' In Programmatic Media Buys
Planning & Buying Insider, Joe Mandese - Tuesday, November 11, 2025
The analysis, part of the ANA's just-released update, also finds mostly neutr ...
- Becoming Google's Best Friend To Save The Brand
MediaDailyNews, Laurie Sullivan - Friday, November 7, 2025
Brand suitability and setting up safeguards against trademark infringement are still concer ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic
MediaDailyNews, Laurie Sullivan - Tuesday, November 4, 2025
The new service will validate "declared AI" agents such as ChatGPT, Clau ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Court Preserves Block On FTC Probe Of Media Matters
MediaDailyNews, Wendy Davis - Thursday, October 23, 2025
A divided federal panel has preserved a preliminary injunction that prohibits t ...
- News Leaves Americans Feeling More Angry And Sad Than Hopeful Or Happy: Pew
Research Intelligencer, Robert Williams - Thursday, October 23, 2025
But nearly half of U.S. adults say the news makes them fe ...
- Meta Loses MRC Accreditation For Instagram, Facebook Feeds
MediaDailyNews, Colin Kirkland - Monday, October 20, 2025
The Media Rating Council (MRC) has revoked Meta's brand-safety accreditation due ...
- Meta Brings Third-Party Verification To Threads Ads
MediaDailyNews, Colin Kirkland - Friday, October 17, 2025
Meta has announced the expansion of third-party verification for Threads in ...
- WFA, Advertisers Press Judge To Throw Out Musk 'Boycott' Suit
MediaDailyNews, Wendy Davis - Monday, September 29, 2025
"This suit is a naked attempt by X to win at t ...
- FTC Gives Final Omnicom/IPG Approval, Imposes Ideological Restrictions
MediaPost Weekend, Wendy Davis - Friday, September 26, 2025
The Federal Trade Commission is imposing additional conditions on Omnicom's merger wi ...
- Media Matters Petitions Court To Preserve Block On FTC Probe
MediaDailyNews, Wendy Davis - Wednesday, September 3, 2025
"Media Matters has been forced to modify operations, and organizations refuse ...
- FTC Appeals Block On Media Matters Probe
MediaDailyNews, Wendy Davis - Wednesday, August 27, 2025
"The immediate and irreparable harm to the FTC's ad boycott investigation cal ...
- FTC Media Matters Probe Likely Violates 1st Amendment, Judge Says
MediaDailyNews, Wendy Davis - Monday, August 18, 2025
A federal judge has blocked the agency from attempting to force Med ...
- Media Matters Presses Bid To Halt FTC Probe
MediaDailyNews, Wendy Davis - Wednesday, August 6, 2025
The FTC wants Media Matters to turn over documents relating to t ...
- Musk Plans More Defendants In Ad Boycott Suit
MediaDailyNews, Wendy Davis - Tuesday, July 29, 2025
Musk's X "expects that further evidence obtained in discovery or through regulato ...
- Watchdogs Blast Omnicom-IPG Merger Conditions
MediaDailyNews, Wendy Davis - Tuesday, July 29, 2025
The FTC's proposed merger conditions would prohibit Omnicom/IPG from directing ad dolla ...
- Stagwell Firm Offers Programmatic Tool To Protect Brand Safety
Publishers Daily, Ray Schultz - Tuesday, July 22, 2025
Assembly is rolling out its Assembly Control product throughout July. ...
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Fraud-free ad inventory supported by safety and metrics that can analyze conte ...
- Programmatic Tool Protects Brands From Safety, Suitability Risks, Firm Says
Publishers Daily, Ray Schultz - Saturday, July 5, 2025
Assembly Control is designed to ensure more responsible programmatic buying. ...
- WPP Media Wants Rumble Ad Boycott Case Sent To New York
MediaDailyNews, Wendy Davis - Wednesday, June 25, 2025
"This case has nothing to do with Texas and there is ...
- Media Matters Sues To Block FTC Investigation
MediaDailyNews, Wendy Davis - Tuesday, June 24, 2025
"Media Matters faces an ongoing campaign of retribution for exercising its Fir ...
- Madison Avenue's Big Law Moment
Red, White & Blog, Joe Mandese - Wednesday, June 25, 2025
Omnicom's and Interpublic's capitulation comes just months after some of the nation ...
- FTC Prohibits Omnicom/IPG From Using Political/Ideological POV In Media Buys
MAD, Steve McClellan - Monday, June 23, 2025
The proposed merger deal consent order would explicitly prohibit the holdco fr ...
- FTC Hobbles Brand Safety
MediaDailyNews, Wendy Davis - Monday, June 23, 2025
"If you don't want your stuff to be shown against Nazis, you' ...
- WFA, WPP, Diageo Press Judge To Toss Rumble's Ad Boycott Suit
MediaDailyNews, Wendy Davis - Wednesday, June 18, 2025
Rumble "fails to allege facts plausibly showing an agreement" to boycott t ...
- MRC Re-Accredits Facebook 'Brand Safety,' Accredits Instagram's For First Time
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2025
The accreditations, which are important ad industry stamps of approval, follow Meta ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- Stagwell Unveils News-Focused Private Marketplace
MAD, Steve McClellan - Monday, June 16, 2025
The PMP includes Newsweek, The Washington Post, AP and others. The fi ...
- WFA, Advertisers Want Musk's Ad Boycott Suit Sent To New York
MediaDailyNews, Wendy Davis - Monday, June 16, 2025
EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are based ...