- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- NFL Continues To Advertise On X Despite Pressure From Broadcast Networks
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
The NFL says it will continue to advertise on X - althou ...
- Paris Hilton Suspends Ad Campaign On X
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
Paris Hilton's 11:11 Media is following other major advertisers, suspending an ...
- Musk, Anti-Semitism And Wearing A Muzzle
MediaDailyNews, Ed DeNicola - Tuesday, November 21, 2023
If Musk can muzzle it, and X can improve brand safety, C ...
- Nearly 300 Brands Have Slashed Advertising On X/Twitter
MediaDailyNews, Wayne Friedman - Wednesday, November 22, 2023
Of nearly 261 companies that spent over $1 million advertising on X/Twitt ...
- Google AI, YouTube Exclude Topics To Deliver Ads Responsibly
MediaDailyNews, Laurie Sullivan - Thursday, November 2, 2023
Marketers now have ways to exclude topics when advertising on YouTube a ...
- Meta Promotes Media Responsibility Guidelines On New Mini-Site
MediaDailyNews, Colin Kirkland - Tuesday, October 24, 2023
To standardize an industry-wide approach to "media responsibility," Meta has launched ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Data & Programmatic Insider, Laurie Sullivan - Monday, October 23, 2023
A study shows about half of U.S. advertisers surveyed would not kn ...
- Consumers Will Drop Influencers, Brands Whose Values Conflict With Theirs
Research Intelligencer, Robert Williams - Friday, October 20, 2023
Many consumers also will stop following social influencers whose values aren't alig ...
- Microsoft Bing Integrates Content Credentials For AI-Generated Images
MediaDailyNews, Laurie Sullivan - Thursday, October 19, 2023
A text-to-image tool from OpenAI now available in Microsoft Bing and BingCh ...
- Watchdog Finds Big Brands Running Ads On Anti-LGBTQ+ YouTube Channels
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
On Tuesday, corporate watchdog Eko plans to install a billboard outside ...
- Topic Talk: Study Shows What Marketers Are Researching
Email Insider, Ray Schultz - Friday, October 13, 2023
Brand marketers are very interested in Generative AI and various forms ...
- Musk Claims He's Jew-ish, Pitches Market-Based Hate Speech Ad Buys
MediaDailyNews, Joe Mandese - Thursday, October 12, 2023
In one of his oddest defenses that he's not anti-Semitic, Elon Mu ...
- Havas Agencies To Use Adobe Firefly To Boost Supply Chain
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The goal of the partnership is a "smarter and more responsible" conte ...
- They're Giving It All - Tech That Detects AI-Generated Clickbait
Search & Performance Insider, Laurie Sullivan - Monday, October 2, 2023
Tools and chatbots are being used to generate massive amounts of low-quali ...
- X Cuts Election Integrity Staff, After Promising Expansion
MediaDailyNews, Karlene Lukovitz - Thursday, September 28, 2023
Elon Musk said the team is "gone" in a post on Wednesda ...
- WFA Finds Media Taking A Backseat In Setting AI Strategy
MediaDailyNews, Joe Mandese - Monday, September 25, 2023
The vast majority of marketers are focused on AI's role in conten ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- Xumo's Ad-Supported Programming Now Iris-Enabled
MediaDailyNews, Karlene Lukovitz - Thursday, September 14, 2023
Advertisers can use IRIS_ID to add brand suitability and contextual data f ...
- The Anti-Anti-Defamation League
Red, White & Blog, Joe Mandese - Wednesday, September 6, 2023
Sadly, the real reason advertisers have been abandoning Twitter/X is that ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Will Musk Jeopardize X By Ditching Blocking? One Rival Seems To Be Benefitting Already
MediaDailyNews, Karlene Lukovitz - Tuesday, August 22, 2023
The app stores require a blocking function, and rival Bluesky's signups lea ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
The new offering is the latest in an array of signals Grou ...
- Turns Out X Actually Is A Much Healthier And Safer Platform -- If You're A Nazi
Red, White & Blog, Joe Mandese - Wednesday, August 16, 2023
A week after CEO Linda Yaccarino boasted about its brand-safety gains, ...
- X CEO Yaccarino Backs Rebrand, New Features, 'Client Council' Return
Digital News Daily, Colin Kirkland - Thursday, August 10, 2023
X CEO Linda Yaccarino explained why the platform was rebranded, how t ...
- GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
GroupM's marketplace will use the IRIS_ID content identifier to securely share video-lev ...
- Meta Expands Zefr's Brand-Suitability Solution To Instagram Feed
Digital News Daily, Colin Kirkland - Monday, July 31, 2023
To increase brand safety, Meta has integrated Zefr's automated brand-suitability verification produ ...
- How About A Good Housekeeping Seal Of Political Ad Approval?
Red, White & Blog, Joe Mandese - Friday, July 28, 2023
News circulating this week that Microsoft's Xandr unit plans to ban politic ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...