Tag results for "brand safety"
- X Corp. Amends Ad Boycott Suit, Adds Twitch"Twitch purchased no advertising from Twitter (or X) in the United States ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Musk Battles Hate Speech ResearchersX Corp. says its lawsuit against the Center for Countering Digital Ha ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues RemainIn a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On SnapDoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its EcosystemYahoo DSP will work with GeoEdge, which focuses on ad security a ...
- DoubleVerify Expands Measurement To LinkedIn Video AdsTo strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- Google Audio AI Guides PodcastsAdvertisers working with audio believe measurement tools and innovative applications related ...
- Are Brand-Safety Concerns Hurting Quality Journalism?The idea for Stagwell's "Future Of News" project, CEO Mark Penn to ...
- Musk Dismisses Suit Against Unilever Over Alleged 'Massive Boycott'Elon Musk's X Corp. has dropped its claims against the food compa ...
- Free Speech Watchdogs Blast Musk's Attempt To Sue ResearchersElon Musk's lawsuit against the Center for Countering Digital Hate "could s ...
- Ad Blacklists Hurt Dedicated News Followers: ReportAdvertisers have been warned by media groups not to blacklist news agenci ...
- YouTube Tackles Misinformation, Expands Brand Suitability ReportingYouTube has expanded its partnership with Zefr, which will begin reporting ...
- TikTok Reassures Ad Partners With Misinformation Measurement CapabilityTikTok has expanded its third-party measurement partners while providing the latest resul ...
- Media Matters Seeks To Appeal Ruling Allowing X's Suit Over Report"Lawsuits like this one pose a severe threat to press freedom," Med ...
- Hate Speech Researchers Fight Musk Bid To Revive SuitThe nonprofit research organization Center for Countering Digital Hate on Friday urg ...
- Google Adds Negative Keywords To PMax CampaignsNegative keywords are coming to Google Performance Max campaigns, along with n ...
- Angela Zepeda Named X's First Global Head Of Marketing Since Musk TakeoverAfter leaving Hyundai this past month, Angela Zepeda has joined X ...
- YouTube Adds Safeguards Limiting Teen Exposure To Weight Loss, Exercise VideosThe safeguards are focused on specific content recommendations including videos encouraging certa ...
- YouTube Now Allows Parents To Link To Their Teen's AccountYouTube is rolling out the option this week for parents to li ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety PartnershipsBuilding a future with first-party data with guardrails means advertisers must fi ...
- Google Gets Another Third-Party AI Brand Safety, Suitability SupportYouTube for Shorts, Demand Gen, and Performance Max products will gain AI-power ...
- Federal Judge Blocks Missouri Investigation Of Media MattersFor the second time this year, U.S. District Court Judge Amit Meh ...
- RMNs Meet MFAsMade-for-advertising sites can account for a significant portion of open web programmat ...
- X Corp. Sues GARM Over 'Massive' Ad BoycottElon Musk's X Corp. has sued the Global Alliance for Responsible Med ...
- Taboola Integrates Double Verify's Pre-Bid Activation ToolTaboola advertisers can import their custom brand-safety and suitability settings from acro ...
- Advertisers Slow To Invest In $184B Gaming Media, Report ShowsA report by WARC Media finds the share of advertisers planning ...
- Google Releases New PMax Features, Maximizes Ad AssetsGoogle's latest features to boost tools supporting creative, performance and transparency ...
- X Calls For Legal Action Against GARMFollowing a report released by the House Judiciary Committee alleging that t ...
- Texas AG's Media Matters Probe Violated First Amendment, Group Tells CourtTexas Attorney General Ken Paxton wrongly demanded information from the watchdog Med ...
