- News Is Booming On FAST Channels, But Advertisers Cautious About Brand Safety
Around the Net In Media, Ray Schultz - Friday, June 5, 2026
News now accounts for 8.6% of all FAST viewing hours, with so ...
- YouTube Earns MRC Brand-Safety Accreditation For Shorts
MediaDailyNews, Colin Kirkland - Thursday, June 4, 2026
The MRC has awarded its brand-safety accreditation to YouTube for the six ...
- OpenAI Betas Conversion Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 1, 2026
OpenAI is expected to add conversion-optimization for campaigns this week as ...
- Musk's SpaceX Plan: Beyond Rockets To Soaring Ad Potential
TV Watch, Wayne Friedman - Thursday, May 28, 2026
SpaceX is focusing on how it will be the parent company f ...
- Brand-Safe - And Not-So-Safe - News
Advanced TV Insider, Wayne Friedman - Wednesday, May 27, 2026
There are significant reasons to buy news content -- "meaning advertisers w ...
- Musk Taps Former U.S. Solicitor General To Represent X In 'Ad Boycott' Appeal
MediaDailyNews, Wendy Davis - Thursday, May 14, 2026
Paul D. Clement served during the George W. Bush administration and h ...
- Musk Appeals Dismissal Of Ad Boycott Suit Against WFA, Others
MediaDailyNews, Wendy Davis - Monday, April 27, 2026
Elon Musk's X Corp. will ask the 5th Circuit to revive clai ...
- Google Automates Ad Security Risks
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 22, 2026
Google has introduced three agentic safety features that reduce advertisers' manual administrati ...
- TikTok's Emerging Ad Formats Now Covered By Zefr
MediaDailyNews, Colin Kirkland - Monday, April 20, 2026
TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - includi ...
- Google Used AI To Help It Block 8.3B Malicious Ads
MediaDailyNews, Laurie Sullivan - Friday, April 17, 2026
The most common violations were abusing the ad network, misrepresentation, sexual conten ...
- FTC Targets Brand Safety Under Guise Of Fighting 'Censorship'
MediaDailyNews, Wendy Davis - Wednesday, April 15, 2026
The FTC calls brand safety initiatives censorship, but judges say the Fir ...
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content?
TV Watch, Wayne Friedman - Monday, March 23, 2026
"Unscripted" TV shows are a challenge for brands, especially ones following real-li ...
- IAB Sweden Expels Meta: Warns Advertisers About Fraud, Brand Safety
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
The Interactive Advertising Bureau in Sweden at a recent board meeting mov ...
- Living Room Video Ad Blinking? YouTube Tops 4 Legacy Companies
TV Watch, Wayne Friedman - Thursday, March 12, 2026
YouTube has some distance to go to surpass all legacy TV network ...
- Google Opens 'Text Guidelines' To More Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 26, 2026
Google's commitment to bring smarter optimization and greater transparency to AI-powered campaig ...
- Roku Remains Top CTV Open Ad Platform With 32% Share
Television News Daily, Wayne Friedman - Friday, February 20, 2026
Open programmatic CTV - which represents around 20% of all programmatic C ...
- Using Performance Signals To Prevent AI Ad 'Slop'
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
While the incorrect data can produce AI-based "slop," a new agentic technolo ...
- Media Matters Fights FTC Over 'Ad Boycott' Investigation
MediaDailyNews, Wendy Davis - Tuesday, February 17, 2026
"The FTC has offered no coherent explanation - none whatsoever - f ...
- YouTube Ads On Screens Rise Among Agencies, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, January 22, 2026
Sixty-nine percent of media executives in a recent report said advertising ...
- X Limits Grok AI Image Generation To Paying Subs
MediaDailyNews, Colin Kirkland - Friday, January 9, 2026
While the official Grok app allows anyone to generate AI images f ...
- X Loophole: Why Google Ads May Still Appear There
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
Brands avoiding X for any reason may be purchasing advertising on t ...
- Judge Blocks Feds From Detaining Hate Speech Researcher
MediaDailyNews, Wendy Davis - Friday, December 26, 2025
A judge in New York has prohibited the federal government from detaini ...
- Gemini Can Now Identify When Videos Are Generated By Google AI
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2025
The SynthID watermark checker in the Gemini app for video can te ...
- Anthropic, Block, OpenAI Form Agentic Foundation To Ensure Open Sourcing
MediaDailyNews, Laurie Sullivan - Tuesday, December 16, 2025
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic ...
- Cadent Acquires YouTube Measurement Company
Television News Daily, Wayne Friedman - Tuesday, December 9, 2025
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement compa ...
- ANA Finds Minuscule 'Risk' In Programmatic Media Buys
Planning & Buying Insider, Joe Mandese - Tuesday, November 11, 2025
The analysis, part of the ANA's just-released update, also finds mostly neutr ...
- Becoming Google's Best Friend To Save The Brand
MediaDailyNews, Laurie Sullivan - Friday, November 7, 2025
Brand suitability and setting up safeguards against trademark infringement are still concer ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic
MediaDailyNews, Laurie Sullivan - Tuesday, November 4, 2025
The new service will validate "declared AI" agents such as ChatGPT, Clau ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...