• by Joe Mandese  @mp_joemandese, 5 hours ago

The Media Rating Council (MRC) has reaccredited Meta's content-level brand-safety methodology for Facebook's feed, and for the first time has accredited it for Instagram's feed.

The accreditations, which are important ad industry stamps of approval, follow Meta's brand safety recertification for the sixth consecutive year from the Trustworthy Accountability Group.

"In addition, we’ve continued to invest in tools — like expanding inventory filter to new placements and launching third-party content block lists — giving advertisers confidence and control over their brand environments," Vice President-Client Council and Industry Trade Relations at Facebook added in a post on her LinkedIn profile, noting, "We know how important it is for advertisers and agencies to have transparency and control over their brand suitability, which is why we continue to be committed to this work. In the last 30 days, more than 99% of content next to ads in Feed and Reels continues to be brand safe, as measured by brand safety and suitability Meta Business Partners."

According to the MRC's the brand safety accreditations exclude misinformation, which remains in a review process while Meta's "Community Notes" approach is being assessed by the MRC.

Other brand-safety accreditation exclusions include:

Facebook:

• Video Feed

• Right Column

• Marketplace

• Stories

• Reels

• In-stream Ads on Facebook Reels

• Search Results

• Business Explore

Instagram:

• Profile Feed

• Stories

• Explore

• Explore home

• Reels

• In-stream Ads on Instagram Reels

• Search Results

Audience Network (all placements excluded)

Messenger (all placements excluded)

Threads (all placements, excluded)