- Fact-Check: Industry Response To Meta Decision Muted
MediaDailyNews, Joe Mandese - Wednesday, January 8, 2025
Meanwhile, Dentsu has quietly abandoned an effort to organize an ad indust ...
- The Invisible Hand Of The Ad Market
Red, White & Blog, Joe Mandese - Wednesday, January 8, 2025
"Watch for Meta to start selling monthly subscriptions similar to what ...
- The Trade Desk Integrates Programmatic Podcast Tool
Publishers Daily, Ray Schultz - Thursday, December 19, 2024
The new tool is an AI-powered contextual targeting engine that enables advertise ...
- Social Media Is Deemed Most Likely To Face Challenges In 2025
Research Intelligencer, Robert Williams - Monday, November 25, 2024
Challenges include legislation that may limit social use and heightened brand ri ...
- Texas AG Investigates WFA Over Ad 'Boycott'
MediaDailyNews, Wendy Davis - Thursday, November 21, 2024
Texas AG Ken Paxton is investigating whether the World Federation of Advertise ...
- Media Matters Urges Appellate Court To Block Texas AG's Investigation
MediaDailyNews, Wendy Davis - Wednesday, November 20, 2024
Paxton's subpoena -- issued soon after Media Matters published a negative repo ...
- X Corp. Amends Ad Boycott Suit, Adds Twitch
MediaDailyNews, Wendy Davis - Tuesday, November 19, 2024
"Twitch purchased no advertising from Twitter (or X) in the United States ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Musk Battles Hate Speech Researchers
MediaDailyNews, Wendy Davis - Tuesday, November 12, 2024
X Corp. says its lawsuit against the Center for Countering Digital Ha ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
Advanced TV Insider, Wayne Friedman - Wednesday, November 6, 2024
In a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- DoubleVerify Expands Measurement To LinkedIn Video Ads
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
To strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- Are Brand-Safety Concerns Hurting Quality Journalism?
MAD, Steve McClellan - Friday, October 11, 2024
The idea for Stagwell's "Future Of News" project, CEO Mark Penn to ...
- Musk Dismisses Suit Against Unilever Over Alleged 'Massive Boycott'
MediaDailyNews, Wendy Davis - Friday, October 11, 2024
Elon Musk's X Corp. has dropped its claims against the food compa ...
- Free Speech Watchdogs Blast Musk's Attempt To Sue Researchers
MediaDailyNews, Wendy Davis - Tuesday, October 1, 2024
Elon Musk's lawsuit against the Center for Countering Digital Hate "could s ...
- Ad Blacklists Hurt Dedicated News Followers: Report
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Advertisers have been warned by media groups not to blacklist news agenci ...
- YouTube Tackles Misinformation, Expands Brand Suitability Reporting
MediaDailyNews, Colin Kirkland - Thursday, September 26, 2024
YouTube has expanded its partnership with Zefr, which will begin reporting ...
- TikTok Reassures Ad Partners With Misinformation Measurement Capability
MediaDailyNews, Colin Kirkland - Tuesday, September 24, 2024
TikTok has expanded its third-party measurement partners while providing the latest resul ...
- Media Matters Seeks To Appeal Ruling Allowing X's Suit Over Report
MediaDailyNews, Wendy Davis - Monday, September 23, 2024
"Lawsuits like this one pose a severe threat to press freedom," Med ...
- Hate Speech Researchers Fight Musk Bid To Revive Suit
MediaDailyNews, Wendy Davis - Friday, September 20, 2024
The nonprofit research organization Center for Countering Digital Hate on Friday urg ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- Angela Zepeda Named X's First Global Head Of Marketing Since Musk Takeover
MediaDailyNews, Colin Kirkland - Monday, September 9, 2024
After leaving Hyundai this past month, Angela Zepeda has joined X ...
- YouTube Adds Safeguards Limiting Teen Exposure To Weight Loss, Exercise Videos
MediaDailyNews, Colin Kirkland - Thursday, September 5, 2024
The safeguards are focused on specific content recommendations including videos encouraging certa ...
- YouTube Now Allows Parents To Link To Their Teen's Account
MediaDailyNews, Colin Kirkland - Wednesday, September 4, 2024
YouTube is rolling out the option this week for parents to li ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, August 29, 2024
Building a future with first-party data with guardrails means advertisers must fi ...
- Google Gets Another Third-Party AI Brand Safety, Suitability Support
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
YouTube for Shorts, Demand Gen, and Performance Max products will gain AI-power ...
- Federal Judge Blocks Missouri Investigation Of Media Matters
MediaDailyNews, Wendy Davis - Friday, August 23, 2024
For the second time this year, U.S. District Court Judge Amit Meh ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...