- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its Job
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2025
Monitoring where ads serve on platforms has been a major struggle f ...
- Missouri AG Drops Investigation Of Media Matters
MediaDailyNews, Wendy Davis - Friday, February 14, 2025
Missouri AG Andrew Bailey is dropping his investigation of Media Matters ov ...
- You Invested In Brand Safety -- But Your Ads Are Not Safe
Media Insider, Maarten Albarda - Friday, February 14, 2025
Another week, another brand safety and ad fraud avalanche, according to t ...
- Meta Expands Ad Placement Controls For Brands
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Meta is offering advertisers more control over their ad placements through comme ...
- Lawmakers Blast Google, Amazon, Others Over Child Sex Site Ads
MediaDailyNews, Wendy Davis - Monday, February 10, 2025
"Google has failed to perform due diligence in identifying businesses that condu ...
- Google Updates AI Principles Focused On Risk
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Google DeepMind's update to its Frontier Safety Framework outlines the ways ...
- X Adds Abbott, Colgate, Lego, Nestle, Pinterest, Shell, Tyson To Ad Boycott Complaint
MediaDailyNews, Wendy Davis - Monday, February 3, 2025
X Corp. on Saturday filed a second amendment to its antitrust complain ...
- Meta Exceeds Q4 Expectations, Reality Labs Bounces Back
MediaDailyNews, Colin Kirkland - Thursday, January 30, 2025
Meta's Q4 results show steady growth. The company has exceeded expectations ...
- Meta: 'Community Notes' Will Not Affect Paid Ads
MediaDailyNews, Colin Kirkland - Tuesday, January 21, 2025
"Meta has told advertisers that Community Notes will apply to organic post ...
- Democracy Dies In Overplaying News Safety
Red, White & Blog, Joe Mandese - Tuesday, January 21, 2025
Just as the House Judiciary Committee begins probing Omnicom and Interpublic f ...
- Reddit Pitches Brands With New Tools, AMA Ad Format
MediaDailyNews, Colin Kirkland - Tuesday, January 7, 2025
Reddit's new in-app tools include a "Trends" tab, third-party brand-safety controls v ...
- Fact-Check: Industry Response To Meta Decision Muted
MediaDailyNews, Joe Mandese - Wednesday, January 8, 2025
Meanwhile, Dentsu has quietly abandoned an effort to organize an ad indust ...
- The Invisible Hand Of The Ad Market
Red, White & Blog, Joe Mandese - Wednesday, January 8, 2025
"Watch for Meta to start selling monthly subscriptions similar to what ...
- The Trade Desk Integrates Programmatic Podcast Tool
Publishers Daily, Ray Schultz - Thursday, December 19, 2024
The new tool is an AI-powered contextual targeting engine that enables advertise ...
- Social Media Is Deemed Most Likely To Face Challenges In 2025
Research Intelligencer, Robert Williams - Monday, November 25, 2024
Challenges include legislation that may limit social use and heightened brand ri ...
- Texas AG Investigates WFA Over Ad 'Boycott'
MediaDailyNews, Wendy Davis - Thursday, November 21, 2024
Texas AG Ken Paxton is investigating whether the World Federation of Advertise ...
- Media Matters Urges Appellate Court To Block Texas AG's Investigation
MediaDailyNews, Wendy Davis - Wednesday, November 20, 2024
Paxton's subpoena -- issued soon after Media Matters published a negative repo ...
- X Corp. Amends Ad Boycott Suit, Adds Twitch
MediaDailyNews, Wendy Davis - Tuesday, November 19, 2024
"Twitch purchased no advertising from Twitter (or X) in the United States ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Musk Battles Hate Speech Researchers
MediaDailyNews, Wendy Davis - Tuesday, November 12, 2024
X Corp. says its lawsuit against the Center for Countering Digital Ha ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
Advanced TV Insider, Wayne Friedman - Wednesday, November 6, 2024
In a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- DoubleVerify Expands Measurement To LinkedIn Video Ads
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
To strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- Are Brand-Safety Concerns Hurting Quality Journalism?
MAD, Steve McClellan - Friday, October 11, 2024
The idea for Stagwell's "Future Of News" project, CEO Mark Penn to ...
- Musk Dismisses Suit Against Unilever Over Alleged 'Massive Boycott'
MediaDailyNews, Wendy Davis - Friday, October 11, 2024
Elon Musk's X Corp. has dropped its claims against the food compa ...
- Free Speech Watchdogs Blast Musk's Attempt To Sue Researchers
MediaDailyNews, Wendy Davis - Tuesday, October 1, 2024
Elon Musk's lawsuit against the Center for Countering Digital Hate "could s ...
- Ad Blacklists Hurt Dedicated News Followers: Report
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Advertisers have been warned by media groups not to blacklist news agenci ...
- YouTube Tackles Misinformation, Expands Brand Suitability Reporting
MediaDailyNews, Colin Kirkland - Thursday, September 26, 2024
YouTube has expanded its partnership with Zefr, which will begin reporting ...