- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram Reels
Digital News Daily, Colin Kirkland - Thursday, June 22, 2023
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- Meta Announces Future Plans For Reels Ads, AI At Cannes Lions
Digital News Daily, Colin Kirkland - Tuesday, June 20, 2023
Reels and AI were the focus of Meta's presentations at Cannes th ...
- Why Marketers Should Court Black Creators On Social Media
Marketing Daily, Todd Wasserman - Monday, June 19, 2023
A study released last week found that Black creators on TikTok, YouTu ...
- Social Media's Safety Measures For LGBTQ+ People Are Still Inadequate: GLAAD
Research Intelligencer, Robert Williams - Tuesday, June 20, 2023
Advocacy group GLAAD says social media fails to protect LGBTQ+ people fr ...
- Pinterest At Cannes Calls On Companies To Make The Internet Safer
Search & Performance Insider, Laurie Sullivan - Tuesday, June 20, 2023
Inspired Internet Pledge is a call to action for tech companies a ...
- TikTok Expands IAS Partnership For Brand-Safety Measurement In 23 New Regions
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
TikTok has expanded its partnership with IAS to 23 new markets, usheri ...
- Trustworthy Accountability Group Tackles MFA Sites
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
In a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easi ...
- Twitter's 'Accuracy'? All For TV-Like Brand Safety?
TV Watch, Wayne Friedman - Wednesday, June 14, 2023
Linda Yaccarino, now CEO of Twitter, says via tweet: "Twitter is ...
- Microsoft Will Serve Only Verified Ads Beginning August 1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Twitter Head Of Trust And Safety Ella Irwin Resigns
Digital News Daily, Colin Kirkland - Friday, June 2, 2023
Irwin's resignation marks another loss from Twitter's content-moderation team. Irwin was nam ...
- Netflix Threatens To Remove Content In The U.K.: Bigger Regulation Concerns?
TV Watch, Wayne Friedman - Wednesday, May 31, 2023
U.K. ministers are mulling the idea of Ofcom ruling over Netflix ...
- VinFast Faces Early Recall
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 29, 2023
New Vietnamese automaker VinFast Auto is already dealing with a recall ...
- TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
Digital News Daily, Karlene Lukovitz - Wednesday, May 24, 2023
NBCU is one of 52 companies that have gotten the seal global ...
- Peloton Recalls 2.2 Million Bikes
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 15, 2023
Peloton is recalling 2.2 million bikes due to the seat post breaking duri ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- Yaccarino To Twitter's Rescue: Saving A Media Company From Its Own Out-Of-Control Content
TV Watch, Wayne Friedman - Tuesday, May 16, 2023
With a low baseline to work from, any progress Yaccarino makes ...
- DoubleVerify Tumbles On Report, Hopes To Get Attention With New 'Alt Currency' Product
MediaDailyNews, Joe Mandese - Thursday, May 4, 2023
Shares of ad fraud and brand-safety firm DoubleVerify have fallen at double-dig ...
- Could Fox News Advertising Actually Benefit From Carlson's Exit?
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
While Fox has lost $500M in value since Monday's ouster of Tuck ...
- Twitter Check-Mark Purge Commences: Take That, Pope Francis
Digital News Daily, Karlene Lukovitz - Friday, April 21, 2023
To no one's surprise, the launch of Elon Musk's removal of bl ...
- Musk: Twitter Will Cooperate On Ad Placement, But Rebuff Content Pressures
Digital News Daily, Karlene Lukovitz - Wednesday, April 19, 2023
Despite the pre-event fears of some brand CMOs, Elon Musk largely stu ...
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Twitter's ad business and time spent on site by users continues ...
- Top CMOs 'Spooked' About Musk's Coming MMA Appearance
Digital News Daily, Karlene Lukovitz - Friday, April 7, 2023
An email string reveals ambivalence, particularly in light of Twitter's Elon Musk ...
- Brands Face Threat From Impostors In Cyber Attacks
Research Intelligencer, Robert Williams - Monday, April 3, 2023
The most abused brand last year was Microsoft, with more than ...
- When Misinformation Passes The Turing Test
Red, White & Blog, Joe Mandese - Wednesday, March 22, 2023
"Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovi ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
All impressions running on GumGum's ad exchange will now have enhanced bra ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- Study: 20% Of Ads On Kids' CTV Content Are Inappropriate
Advanced TV Insider, Karlene Lukovitz - Thursday, March 9, 2023
The analysis shines a spotlight on CTV's general limitations and lack ...
- Closer Look At Gamers: Safe Ad Placement Does Matter
Mobile Insider, Karlene Lukovitz - Thursday, March 9, 2023
Fully 44% of U.S. gamers say they'd likely avoid buying a bra ...
- In-Game Advertising Underused Due To Misperceptions: IAB
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
While measurement still needs work, gaming ads are no longer too costl ...
- TikTok Adds DoubleVerify, IAS, Zefr As Official Measurement Partners
Digital News Daily, Colin Kirkland - Monday, February 27, 2023
DoubleVerify, IAS and Zefr will build solutions that ensure marketers' brand campaig ...