Tag results for "brand safety"
- Media Matters Seeks Dismissal Of X's Suit Over Critical Report"X's complaint fails in just about every way that a complaint c ...
- X Partners With MGM, Will Display Sports Betting StatsX is positioning itself to profit off of its position as t ...
- This Year's Streaming War... No, Not That One... Or That One... The Other OneThere's a new type of secret war for the soul of conte ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad PlacementStarting in February, X will expand access to its inventory pilot wi ...
- Google Privacy Sandbox Hits Major Challenges In Early TestsIAB Tech Lab CEO Anthony Katsur stressed the radical change being implement ...
- Fear & Loathing In Programmatic MediaProgrammatic was supposed to be about economic and efficient planning and buyin ...
- X Cuts Price Of Verified Organizations Basic Tier, Courts Small BusinessesX is now prioritizing small businesses in an effort to make ...
- Bud Light Drew Most Consumer Attention For Damage To BrandNews coverage of the Bud Light firestorm received more than 11 milli ...
- Nationwide CMO's Campaign To Keep A Positive Brand IdentityListening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Digital Advertisers See Risky Content, Misinformation As Top 2024 Media ChallengeMost digital pros said they will prioritize social media and digital video/C ...
- DV, IAS Expand Brand Safety Measurement To YouTube ShortsNew capabilities build on earlier intro of viewability, IVT measurement for YouTu ...
- Will Other Media Sellers Tell Clients To 'F-' Off?After Elon Musk told major brand advertisers to "go f-" themselves, wh ...
- The Delusion ListThe shift from "exclusion" to "inclusion" lists is perhaps the most importa ...
- Texas And Florida Laws Would Scare Advertisers Away From Social Media, Tech Industry ArguesA Texas law preventing social media platforms from removing offensive posts wou ...
- Google Search Ads Found Showing In Porn, Other Questionable PlacesGoogle Search Partners, a network of third-party sites, has been serving so ...
- NFL Continues To Advertise On X Despite Pressure From Broadcast NetworksThe NFL says it will continue to advertise on X - althou ...
- Paris Hilton Suspends Ad Campaign On XParis Hilton's 11:11 Media is following other major advertisers, suspending an ...
- Musk, Anti-Semitism And Wearing A MuzzleIf Musk can muzzle it, and X can improve brand safety, C ...
- Nearly 300 Brands Have Slashed Advertising On X/TwitterOf nearly 261 companies that spent over $1 million advertising on X/Twitt ...
- Google AI, YouTube Exclude Topics To Deliver Ads ResponsiblyMarketers now have ways to exclude topics when advertising on YouTube a ...
- Meta Promotes Media Responsibility Guidelines On New Mini-SiteTo standardize an industry-wide approach to "media responsibility," Meta has launched ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 TimesA study shows about half of U.S. advertisers surveyed would not kn ...
- Consumers Will Drop Influencers, Brands Whose Values Conflict With TheirsMany consumers also will stop following social influencers whose values aren't alig ...
- Microsoft Bing Integrates Content Credentials For AI-Generated ImagesA text-to-image tool from OpenAI now available in Microsoft Bing and BingCh ...
- Watchdog Finds Big Brands Running Ads On Anti-LGBTQ+ YouTube ChannelsOn Tuesday, corporate watchdog Eko plans to install a billboard outside ...
- Topic Talk: Study Shows What Marketers Are ResearchingBrand marketers are very interested in Generative AI and various forms ...
- Musk Claims He's Jew-ish, Pitches Market-Based Hate Speech Ad BuysIn one of his oddest defenses that he's not anti-Semitic, Elon Mu ...
- Havas Agencies To Use Adobe Firefly To Boost Supply ChainThe goal of the partnership is a "smarter and more responsible" conte ...
- They're Giving It All - Tech That Detects AI-Generated ClickbaitTools and chatbots are being used to generate massive amounts of low-quali ...
- X Cuts Election Integrity Staff, After Promising ExpansionElon Musk said the team is "gone" in a post on Wednesda ...
