- Study: 20% Of Ads On Kids' CTV Content Are Inappropriate
Advanced TV Insider, Karlene Lukovitz - Thursday, March 9, 2023
The analysis shines a spotlight on CTV's general limitations and lack ...
- Closer Look At Gamers: Safe Ad Placement Does Matter
Mobile Insider, Karlene Lukovitz - Thursday, March 9, 2023
Fully 44% of U.S. gamers say they'd likely avoid buying a bra ...
- In-Game Advertising Underused Due To Misperceptions: IAB
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
While measurement still needs work, gaming ads are no longer too costl ...
- TikTok Adds DoubleVerify, IAS, Zefr As Official Measurement Partners
Digital News Daily, Colin Kirkland - Monday, February 27, 2023
DoubleVerify, IAS and Zefr will build solutions that ensure marketers' brand campaig ...
- Three Ways Google Ensures Safe Online Shopping
Search & Performance Insider, Laurie Sullivan - Tuesday, February 28, 2023
Google has several "tools and features in place to make sure y ...
- 625 Of Twitter's Top 1K Advertisers Still MIA, Revenue Down 60%
Digital News Daily, Karlene Lukovitz - Wednesday, February 15, 2023
Elon Musk now claims the company will stabilize by year-end, allowing h ...
- #StopToxicTwitter Coalition Calls Out Apple, NFL For Super Bowl Ad Placements
Digital News Daily, Colin Kirkland - Thursday, February 9, 2023
Twitter is placing spots from major Super Bowl advertisers next to pos ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- Most Teenagers Have Viewed Online Pornography, Some On Social Media
Research Intelligencer, Robert Williams - Wednesday, January 11, 2023
Among the teens who said they deliberately viewed pornography, 59% indicated th ...
- Twitter Cuts More Content Moderation Staff
Digital News Daily, Karlene Lukovitz - Monday, January 9, 2023
At least a dozen staffers, including a regional head of site integrit ...
- Twitter Rival Mastodon Sees Traffic Skyrocket 588%, With 9.5M Visits
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
In the month after Elon Musk bought Twitter, its decentralized rival Mastod ...
- Start-Up Platform Cinder Seeks To Battle Internet Abuse
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Former Meta Trust and Safety employees, government experts and others have launch ...
- Twitter To Add Advertising Controls Based On Keywords
Digital News Daily, Karlene Lukovitz - Friday, December 9, 2022
The platform will also reportedly introduce another revamp of its Twitter Bl ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?
TV Watch, Wayne Friedman - Thursday, December 8, 2022
Musk now has a much better understanding of what a good med ...
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2022
The new options being unveiled by NewsGuard this morning include gradations f ...
- Twitch Introduces 'Panic Button' Safety Feature For Streamers
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
Shield Mode allows streamers to pre-set safety settings and can be us ...
- Viral Nation Launches Social Screening AI Platform
Digital News Daily, Colin Kirkland - Wednesday, November 30, 2022
VN Secure will help HR and legal teams screen and monitor soci ...
- Apple Was One Of Twitter's Top Advertisers In 2022: Analysis
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
To date, 84% of Apple's total social-media spend has gone to Twitte ...
- Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards
RTBlog, Joe Mandese - Monday, November 28, 2022
On the eve of announcing this year's winners, I'd like to sha ...
- Top Twitter Ad Exec Wheeler: 'I'm Still Here' -- Trust/Safety Director Roth Is Not
Digital News Daily, Karlene Lukovitz - Friday, November 11, 2022
Musk reportedly talked Wheeler into reversing her resignation yesterday, but Roth's decisi ...
- Data Reveals Twitter Has Been Shedding Advertisers Since June
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Twitter has shed thousands of advertisers since May of this year, accordi ...
- TikTok Adds Post-Campaign Brand Safety Measurement Via DoubleVerify
Digital News Daily, Karlene Lukovitz - Monday, November 7, 2022
The move expands an existing partnership for viewability and invalid traffic measurem ...
- Omnicom In 'Close Contact With Twitter' Given Client Concerns About Its Ad Platform
Mediapsssst, Richard Whitman - Friday, November 4, 2022
Several other groups would only speak on background, and the gist ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad Revenue
MediaDailyNews, Joe Mandese - Friday, November 4, 2022
He also blamed the groups exercising their free speech for "trying ...
- Trustworthy Accountability Group Rolls Out 'Transparency' Certification
Digital News Daily, Wendy Davis - Thursday, November 3, 2022
The industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Twitter: IPG, Havas Advise Clients To Pause Ads, Groups Urge Advertisers To Demand Content Moderation
Digital News Daily, Karlene Lukovitz - Wednesday, November 2, 2022
"At this moment, we cannot confidently state that Twitter is a sa ...
- Scammers Bombard 'Verified' Twitter Users, Pose Potential Danger To Brands' Ad Funds, Reputation
Digital News Daily, Karlene Lukovitz - Wednesday, November 2, 2022
Scammers could potentially siphon off brands' marketing money, as well as defa ...
- GARM Calls On Twitter To Uphold Harmful Media Pledge
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We are monitoring Twitter's actions, such as setting up a content moderati ...
- Meta Receives MRC Accreditation For Parts Of Its Brand Safety Solutions
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
The accreditation applies only to Facebook's direct monetization controls, but Meta h ...