- X Corp. Sues GARM Over 'Massive' Ad Boycott
MediaDailyNews, Wendy Davis - Tuesday, August 6, 2024
Elon Musk's X Corp. has sued the Global Alliance for Responsible Med ...
- Taboola Integrates Double Verify's Pre-Bid Activation Tool
Publishers Daily, Ray Schultz - Monday, August 5, 2024
Taboola advertisers can import their custom brand-safety and suitability settings from acro ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- Google Releases New PMax Features, Maximizes Ad Assets
MediaDailyNews, Laurie Sullivan - Tuesday, July 30, 2024
Google's latest features to boost tools supporting creative, performance and transparency ...
- X Calls For Legal Action Against GARM
MediaDailyNews, Colin Kirkland - Monday, July 15, 2024
Following a report released by the House Judiciary Committee alleging that t ...
- Texas AG's Media Matters Probe Violated First Amendment, Group Tells Court
MediaDailyNews, Wendy Davis - Thursday, July 11, 2024
Texas Attorney General Ken Paxton wrongly demanded information from the watchdog Med ...
- Ad Spend Winding Down On TikTok Since Proposed U.S. Ban
MediaDailyNews, Colin Kirkland - Wednesday, July 10, 2024
Average daily spend on TikTok dropped 2% month-over-month in April, Sensor Tow ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
MediaDailyNews, Wendy Davis, Joe Mandese - Thursday, July 11, 2024
The staff report accuses the Global Alliance for Responsible Media of coordinati ...
- X Petitions To Revive Claims Against Hate Speech Researchers
MediaDailyNews, Wendy Davis - Tuesday, July 9, 2024
The tech company is asking a federal appellate court to reinstate ...
- Partnership Secures Brand Safety, Opens Blocked Keyword Lists For Politics, News
MediaDailyNews, Laurie Sullivan - Friday, July 5, 2024
Channel Factory and Ad Fontes Media created a partnership to ensure advertise ...
- X Rejoins GARM To Win Back Advertisers
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
X has decided to rejoin the coalition of online providers and bra ...
- TikTok Hires Cybersecurity Firms To Monitor Its U.S. Data-Protection Measures
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok has extended a partnership with Oracle and the "Project Texas Plan ...
- Microsoft Expands IAS Ad Measurement Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, June 25, 2024
Microsoft Advertising will expand its collaboration with global media measurement and optimizati ...
- Hail Mary Pass: Musk Touts Brand Safety, Prays Brands Return To X
MediaPost Live, Joe Mandese - Wednesday, June 19, 2024
CANNES, France -- Oddly, Musk touted X as more of a B ...
- Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2024
The company announced plans Monday at Cannes Lions International Festival of Creativi ...
- Meta And Amazon Join Frontier Model Forum For AI Safety
MediaDailyNews, Colin Kirkland - Monday, May 20, 2024
To help create and maintain a safer, more accountable AI ecosystem, Me ...
- Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
MAD, Steve McClellan - Wednesday, May 15, 2024
CEO Mark Penn says the study reinforces the company's position that "quali ...
- No, You're Not Hallucinating, But Now There's A Leaderboard For That
Media 3.0, Laurie Sullivan - Wednesday, May 8, 2024
Enkrypt AI, a startup focused on making AI safer, has uncovered serio ...
- Musk Seeks To Revive Battle With Hate Speech Researchers
MediaDailyNews, Wendy Davis - Wednesday, April 24, 2024
X Corp. will ask the 9th Circuit Court of Appeals to revi ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- Texas AG Appeals Order Blocking Investigation Of Media Matters
MediaDailyNews, Wendy Davis - Tuesday, April 23, 2024
Texas Attorney General Ken Paxton wants a federal appellate court to all ...
- Hyundai Pauses Advertising On X After Pro-Nazi Adjacency
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Even after DoubleVerify's correction of X's brand-safety rating, the social messaging platfo ...
- IAS Adds Misinformation Measurement Across Meta Apps
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
IAS is expanding its offerings with Meta to include the Global Allian ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Are 'Brand Safety" Concerns Overblown?
Mediapsssst, Richard Whitman - Sunday, April 14, 2024
Stagwell CEO Mark Penn thinks so. Stagwell is holding an event ne ...
- Anti-Hate Speech Group Seeks Reimbursement From Musk For Failed Lawsuit
MediaDailyNews, Wendy Davis - Tuesday, April 9, 2024
The Center for Countering Digital Hate is seeking around $320,000 in attorney ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- X Fills Head of Safety, Brand Safety Roles
MediaDailyNews, Colin Kirkland - Wednesday, April 3, 2024
Long-time Twitter/X employee Kylie McRoberts will take on the role of X ...
- Musk Battles Media Matters Over Brand Safety Report
MediaDailyNews, Wendy Davis - Monday, April 1, 2024
"Media Matters engaged in an ideologically driven campaign to destroy X's busine ...
- Hate Speech Researchers Defeat Musk Suit Over Critical Reports
MediaDailyNews, Wendy Davis - Monday, March 25, 2024
"This case is about punishing the defendants for their speech," U.S. Distri ...