- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best'
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2024
Jerry Daykin, former VP of global media at Beam Suntory, said befo ...
- Streaming Hacking Impacts Advertisers, Customers - More To Come?
TV Watch, Wayne Friedman - Thursday, March 14, 2024
How can TV distributors earn even greater consumer-safety trust? We wonder h ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Bluesky Hires Twitter's Former Trust And Safety Leader Aaron Rodericks
MediaDailyNews, Colin Kirkland - Wednesday, February 28, 2024
Rodericks, who formerly co-led the Twitter's Trust and Safety team, was fir ...
- TAG Broadsides Pirates, Uses Pre-Bid Exclusion Lists
MediaDailyNews, Wendy Davis - Wednesday, February 28, 2024
The new initiative will harness information compiled by companies that aim ...
- Why Google Gave Advertisers Insight To Audit Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 27, 2024
Google is addressing transparency and oversight issues after a report last ye ...
- Media Matters Seeks Dismissal Of X's Suit Over Critical Report
MediaDailyNews, Wendy Davis - Wednesday, February 7, 2024
"X's complaint fails in just about every way that a complaint c ...
- X Partners With MGM, Will Display Sports Betting Stats
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
X is positioning itself to profit off of its position as t ...
- This Year's Streaming War... No, Not That One... Or That One... The Other One
MediaDailyNews, Zach Oscar - Thursday, January 25, 2024
There's a new type of secret war for the soul of conte ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad Placement
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
Starting in February, X will expand access to its inventory pilot wi ...
- Google Privacy Sandbox Hits Major Challenges In Early Tests
Data & Programmatic Insider, Laurie Sullivan - Monday, January 8, 2024
IAB Tech Lab CEO Anthony Katsur stressed the radical change being implement ...
- Fear & Loathing In Programmatic Media
Planning & Buying Insider, Joe Mandese - Sunday, January 7, 2024
Programmatic was supposed to be about economic and efficient planning and buyin ...
- X Cuts Price Of Verified Organizations Basic Tier, Courts Small Businesses
MediaDailyNews, Colin Kirkland - Wednesday, January 3, 2024
X is now prioritizing small businesses in an effort to make ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Digital Advertisers See Risky Content, Misinformation As Top 2024 Media Challenge
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
Most digital pros said they will prioritize social media and digital video/C ...
- DV, IAS Expand Brand Safety Measurement To YouTube Shorts
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
New capabilities build on earlier intro of viewability, IVT measurement for YouTu ...
- Will Other Media Sellers Tell Clients To 'F-' Off?
TV Watch, Wayne Friedman - Monday, December 4, 2023
After Elon Musk told major brand advertisers to "go f-" themselves, wh ...
- The Delusion List
Planning & Buying Insider, Joe Mandese - Friday, December 1, 2023
The shift from "exclusion" to "inclusion" lists is perhaps the most importa ...
- Texas And Florida Laws Would Scare Advertisers Away From Social Media, Tech Industry Argues
PolicyBlog, Wendy Davis - Thursday, November 30, 2023
A Texas law preventing social media platforms from removing offensive posts wou ...
- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- NFL Continues To Advertise On X Despite Pressure From Broadcast Networks
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
The NFL says it will continue to advertise on X - althou ...
- Paris Hilton Suspends Ad Campaign On X
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
Paris Hilton's 11:11 Media is following other major advertisers, suspending an ...
- Musk, Anti-Semitism And Wearing A Muzzle
MediaDailyNews, Ed DeNicola - Tuesday, November 21, 2023
If Musk can muzzle it, and X can improve brand safety, C ...
- Nearly 300 Brands Have Slashed Advertising On X/Twitter
MediaDailyNews, Wayne Friedman - Wednesday, November 22, 2023
Of nearly 261 companies that spent over $1 million advertising on X/Twitt ...
- Google AI, YouTube Exclude Topics To Deliver Ads Responsibly
MediaDailyNews, Laurie Sullivan - Thursday, November 2, 2023
Marketers now have ways to exclude topics when advertising on YouTube a ...
- Meta Promotes Media Responsibility Guidelines On New Mini-Site
MediaDailyNews, Colin Kirkland - Tuesday, October 24, 2023
To standardize an industry-wide approach to "media responsibility," Meta has launched ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Data & Programmatic Insider, Laurie Sullivan - Monday, October 23, 2023
A study shows about half of U.S. advertisers surveyed would not kn ...
- Consumers Will Drop Influencers, Brands Whose Values Conflict With Theirs
Research Intelligencer, Robert Williams - Friday, October 20, 2023
Many consumers also will stop following social influencers whose values aren't alig ...
- Microsoft Bing Integrates Content Credentials For AI-Generated Images
MediaDailyNews, Laurie Sullivan - Thursday, October 19, 2023
A text-to-image tool from OpenAI now available in Microsoft Bing and BingCh ...