Tag results for "brand safety"
- WFA Finds Media Taking A Backseat In Setting AI StrategyThe vast majority of marketers are focused on AI's role in conten ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers"If we don't come through on this pledge - if we don ...
- Xumo's Ad-Supported Programming Now Iris-EnabledAdvertisers can use IRIS_ID to add brand suitability and contextual data f ...
- The Anti-Anti-Defamation LeagueSadly, the real reason advertisers have been abandoning Twitter/X is that ...
- Reddit Releases Contextual Targeting, KeywordsReddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous ContentMeasure, calibrate, and optimize are part of a new strategy outlined ...
- Will Musk Jeopardize X By Ditching Blocking? One Rival Seems To Be Benefitting AlreadyThe app stores require a blocking function, and rival Bluesky's signups lea ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic BuysThe new offering is the latest in an array of signals Grou ...
- Turns Out X Actually Is A Much Healthier And Safer Platform -- If You're A NaziA week after CEO Linda Yaccarino boasted about its brand-safety gains, ...
- X CEO Yaccarino Backs Rebrand, New Features, 'Client Council' ReturnX CEO Linda Yaccarino explained why the platform was rebranded, how t ...
- GroupM, IRIS.TV Partner To Target CTV, Online Video AdsGroupM's marketplace will use the IRIS_ID content identifier to securely share video-lev ...
- Meta Expands Zefr's Brand-Suitability Solution To Instagram FeedTo increase brand safety, Meta has integrated Zefr's automated brand-suitability verification produ ...
- How About A Good Housekeeping Seal Of Political Ad Approval?News circulating this week that Microsoft's Xandr unit plans to ban politic ...
- Premium Inventory Access Drives ATV Spend Increases: SurveyMarketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA StudyNewsGuard also released new data showing the number of AI-generated news sit ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram ReelsThe expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- Meta Announces Future Plans For Reels Ads, AI At Cannes LionsReels and AI were the focus of Meta's presentations at Cannes th ...
- Why Marketers Should Court Black Creators On Social MediaA study released last week found that Black creators on TikTok, YouTu ...
- Pinterest At Cannes Calls On Companies To Make The Internet SaferInspired Internet Pledge is a call to action for tech companies a ...
- Social Media's Safety Measures For LGBTQ+ People Are Still Inadequate: GLAADAdvocacy group GLAAD says social media fails to protect LGBTQ+ people fr ...
- TikTok Expands IAS Partnership For Brand-Safety Measurement In 23 New RegionsTikTok has expanded its partnership with IAS to 23 new markets, usheri ...
- Trustworthy Accountability Group Tackles MFA SitesIn a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easi ...
- Twitter's 'Accuracy'? All For TV-Like Brand Safety?Linda Yaccarino, now CEO of Twitter, says via tweet: "Twitter is ...
- Microsoft Will Serve Only Verified Ads Beginning August 1Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Twitter Head Of Trust And Safety Ella Irwin ResignsIrwin's resignation marks another loss from Twitter's content-moderation team. Irwin was nam ...
- Netflix Threatens To Remove Content In The U.K.: Bigger Regulation Concerns?U.K. ministers are mulling the idea of Ofcom ruling over Netflix ...
- VinFast Faces Early RecallNew Vietnamese automaker VinFast Auto is already dealing with a recall ...
- TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety SealNBCU is one of 52 companies that have gotten the seal global ...
- Peloton Recalls 2.2 Million BikesPeloton is recalling 2.2 million bikes due to the seat post breaking duri ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited PartnerVerity's parent company GumGum on Tuesday will announce the integration of t ...
