Tag results for "brand safety"
- Peloton Recalls 2.2 Million BikesPeloton is recalling 2.2 million bikes due to the seat post breaking duri ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited PartnerVerity's parent company GumGum on Tuesday will announce the integration of t ...
- Yaccarino To Twitter's Rescue: Saving A Media Company From Its Own Out-Of-Control ContentWith a low baseline to work from, any progress Yaccarino makes ...
- DoubleVerify Tumbles On Report, Hopes To Get Attention With New 'Alt Currency' ProductShares of ad fraud and brand-safety firm DoubleVerify have fallen at double-dig ...
- Could Fox News Advertising Actually Benefit From Carlson's Exit?While Fox has lost $500M in value since Monday's ouster of Tuck ...
- Twitter Check-Mark Purge Commences: Take That, Pope FrancisTo no one's surprise, the launch of Elon Musk's removal of bl ...
- Musk: Twitter Will Cooperate On Ad Placement, But Rebuff Content PressuresDespite the pre-event fears of some brand CMOs, Elon Musk largely stu ...
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast ReducedTwitter's ad business and time spent on site by users continues ...
- Top CMOs 'Spooked' About Musk's Coming MMA AppearanceAn email string reveals ambivalence, particularly in light of Twitter's Elon Musk ...
- Brands Face Threat From Impostors In Cyber AttacksThe most abused brand last year was Microsoft, with more than ...
- When Misinformation Passes The Turing Test"Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovi ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad ExchangeAll impressions running on GumGum's ad exchange will now have enhanced bra ...
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- Study: 20% Of Ads On Kids' CTV Content Are InappropriateThe analysis shines a spotlight on CTV's general limitations and lack ...
- Closer Look At Gamers: Safe Ad Placement Does MatterFully 44% of U.S. gamers say they'd likely avoid buying a bra ...
- In-Game Advertising Underused Due To Misperceptions: IABWhile measurement still needs work, gaming ads are no longer too costl ...
- TikTok Adds DoubleVerify, IAS, Zefr As Official Measurement PartnersDoubleVerify, IAS and Zefr will build solutions that ensure marketers' brand campaig ...
- Three Ways Google Ensures Safe Online ShoppingGoogle has several "tools and features in place to make sure y ...
- 625 Of Twitter's Top 1K Advertisers Still MIA, Revenue Down 60%Elon Musk now claims the company will stabilize by year-end, allowing h ...
- #StopToxicTwitter Coalition Calls Out Apple, NFL For Super Bowl Ad PlacementsTwitter is placing spots from major Super Bowl advertisers next to pos ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety ReportingThe ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content"Ad environments that fall into grey areas require careful judgment calls ...
- Most Teenagers Have Viewed Online Pornography, Some On Social MediaAmong the teens who said they deliberately viewed pornography, 59% indicated th ...
- Twitter Cuts More Content Moderation StaffAt least a dozen staffers, including a regional head of site integrit ...
- Twitter Rival Mastodon Sees Traffic Skyrocket 588%, With 9.5M VisitsIn the month after Elon Musk bought Twitter, its decentralized rival Mastod ...
- Start-Up Platform Cinder Seeks To Battle Internet AbuseFormer Meta Trust and Safety employees, government experts and others have launch ...
- Twitter To Add Advertising Controls Based On KeywordsThe platform will also reportedly introduce another revamp of its Twitter Bl ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?Musk now has a much better understanding of what a good med ...
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying ListsThe new options being unveiled by NewsGuard this morning include gradations f ...
- Twitch Introduces 'Panic Button' Safety Feature For StreamersShield Mode allows streamers to pre-set safety settings and can be us ...
