Tag results for "brand safety"
- Viral Nation Launches Social Screening AI PlatformVN Secure will help HR and legal teams screen and monitor soci ...
- Apple Was One Of Twitter's Top Advertisers In 2022: AnalysisTo date, 84% of Apple's total social-media spend has gone to Twitte ...
- Some Funny Things Happened On The Way To This Year's Agency Of The Year AwardsOn the eve of announcing this year's winners, I'd like to sha ...
- Top Twitter Ad Exec Wheeler: 'I'm Still Here' -- Trust/Safety Director Roth Is NotMusk reportedly talked Wheeler into reversing her resignation yesterday, but Roth's decisi ...
- Data Reveals Twitter Has Been Shedding Advertisers Since JuneTwitter has shed thousands of advertisers since May of this year, accordi ...
- TikTok Adds Post-Campaign Brand Safety Measurement Via DoubleVerifyThe move expands an existing partnership for viewability and invalid traffic measurem ...
- Omnicom In 'Close Contact With Twitter' Given Client Concerns About Its Ad PlatformSeveral other groups would only speak on background, and the gist ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad RevenueHe also blamed the groups exercising their free speech for "trying ...
- Trustworthy Accountability Group Rolls Out 'Transparency' CertificationThe industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Twitter: IPG, Havas Advise Clients To Pause Ads, Groups Urge Advertisers To Demand Content Moderation"At this moment, we cannot confidently state that Twitter is a sa ...
- Scammers Bombard 'Verified' Twitter Users, Pose Potential Danger To Brands' Ad Funds, ReputationScammers could potentially siphon off brands' marketing money, as well as defa ...
- GARM Calls On Twitter To Uphold Harmful Media Pledge"We are monitoring Twitter's actions, such as setting up a content moderati ...
- Meta Receives MRC Accreditation For Parts Of Its Brand Safety SolutionsThe accreditation applies only to Facebook's direct monetization controls, but Meta h ...
- Musk Tweets Link To Conspiracy Theory About Paul PelosiElon Musk helps disinformation go viral just days after telling advertisers th ...
- Why Twitter's Ad Outlook Is The Real Hellscape"When you let go of the people who were responsible for keepi ...
- One in Four Say Advertisers Shouldn't Appear Near News About Controversial PoliticiansAround one in four web users say companies should avoid advertising ne ...
- In Letter To Advertisers, Musk Vows Twitter Won't Be A 'Hellscape' Or 'Spam'"It is essential to show Twitter users advertising that is as releva ...
- So Let Me School Elon Musk On The Flip Side Of Relevancy - It's Called DifferentiationInstead of tweeting a letter to advertisers, Musk would have done bett ...
- Controversial News Topics Are Safe For Ads, Consumers SayBut most consumers don't approve of advertising that appears next to differe ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- Ghostery's Automated Never-Consent Cookie ExperienceThe Never-Consent notification blocker works in the background to automatically opt o ...
- Online Misinformation Has Negative Effects On Brand Safety, Confirms ResearchNearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibili ...
- ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate SpeechAn expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effo ...
- Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual AbilitiesYahoo's DSP can now use pre-bid inventory filters to fine-tune brand safe ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game AdsThe partnership with in-game advertiser Anzu aims to give brand and agen ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media BuysWith this deal, the companies say media buyers can discover and activa ...
- TikTok Introduces Inventory FiltersTikTok now offers an Inventory Filter for ads to help brands ensu ...
- Global Media Alliance Unveils New Safety, Misinformation Guidelines At CannesThe updates will be revealed and discussed during a panel hosted ...
- GumGum, Tumblr Announce Contextual Partnership Focused On PrivacyDuring the coming months, Tumblr's parent company, Automattic, intends to expand t ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
