• by Ray Schultz , April 24, 2025

Brand Safety Institute and Compliant have launched what they say is the first Data Integrity Dashboard for digital publishers. 

The product is based on Compliant’s Data Integrity Index, an assessment of 13 regulatory risk categories that is updated quarterly.  

The goal is to help publishers “capitalize on the demand for reliable, high quality inventory, and be rewarded for bringing better targeting information to buyers,” says Jamie Barnard, co-founder and CEO of Compliant. 

Brand Safety Institute was founded to protect brands through research, accreditation, networking, and education. Compliant is a provider of data integrity signals in digital advertising.

Publishers that fail to meet minimum industry benchmarks risk being excluded from media buys, Brand Safety Institute and Compliant argue.

"Data integrity and compliance are now as fundamental to digital advertising as viewability and brand safety," says Neal Thurman, co-founder and CEO of Brand Safety Institute. "By providing publishers free access to Compliant's insights, we're fostering a more transparent and responsible advertising ecosystem that protects consumer privacy and drives business growth."

Outside sources also state the need for transparency. 

"The industry needs to prioritize data integrity,” says Kevin Freemore, senior vice president, media, technology, and data at the 4As. “Providing publishers with clear, actionable metrics is vital for a healthy and trustworthy advertising ecosystem." 

“While establishing standards has always been important, ensuring transparency and compliance is essential for the future of digital advertising,” adds Scott Cunningham, founder IAB Tech Lab and initiative lead, NewspassID. “Standards only matter if they’re enforceable. Without that, the industry risks losing consumer trust and inviting greater regulatory scrutiny,” 

The dashboard is accessible to all publishers through Brand Safety Institute.