People's ideas about word-of-mouth recommendations can vary by age.

About a third of U.S. consumers already pay for an ad-based streaming subscription.

Consumers are most likely to prefer non-intrusive ads that appear at the bottom of a TV screen.

The most objectionable categories of digital content for advertising are hate speech, adult materials and terrorism.

Many local media professionals foresee stronger digital ad revenue in 2024.

Consumers also learn about brands from a variety of direct posts to social media.

Ten live-action TV series were produced for Disney+ between 2021 and 2024, with at least six more planned over the next couple of years. Some …

Digital media and entertainment has one of the highest churn rates, a sign that consumers are pickier about subscriptions.

Pet products saw the highest growth in ad spend at about 93%, followed by grocery items at 53% and toys at 33%.

Competition for local airtime likely will drive up costs, making targeting improvements imperative for brands.