Beauty stores are poised for the highest growth in consumer spending.
Brands that measure the effect of their sponsorships are mostly focused on the upper parts of the purchase funnel.
A study found 8.5% of all paid traffic, and one in every 11.7 paid-traffic website visits, was invalid.
Convenience and cost trump values for many consumers in the United States.
Only lower-income households tend to prefer to shop on Black Friday instead of Cyber Monday for the holidays.
Advertisers are recommended to use an omniscreen strategy to reach and interact with holiday shoppers.
Latin America's strength in open programmatic ad spending on CTV offset weakness in other regions.
Effective ad-filtering also is beneficial for environmental sustainability, a key concern for the ad-tech industry.
More consumers this year said they like having an abundance of TV programming.
Misogyny is a common theme of real-world violence seen by teens on social media.