Minority Of Brands To Drive Growth In Sponsorship Spending
- by Robert Williams , November 29, 2023
Global spending on sponsorships by brands is
set to grow 8.7% to $189.5 billion next year, though many marketers won’t participate in that expansion, a study
suggests. Only 36% of the world’s biggest advertisers said they plan to increase their spending on sponsorships in the next two to three …
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