Gen Zers are sophisticated in how they use digital tools for expressing themselves.

Brand support for the LGBTQ community is likely to be viewed positively by U.S. consumers.

Middle-aged consumers feel unrepresented by social media advertising, presenting an opportunity for marketers to develop strategies to engage a high-spending group.

Meta Platforms and Google would be the biggest beneficiaries of a potential ban of the Chinese-owned social video app.

Forty-four hotly contested congressional districts will be focal points during the presidential election.

This week's edition continues my "The Good, The Too Bad, And The Ugly" series of TV program reviews. The Good is a show you should …

The most likely viewers are people who typically watch live television on cable, satellite or telecom services.

Stories about politics, crime and war can be considered safe for brands, especially in reaching desirable audience groups.

Inflation and the cost of living were the top reasons to use coupons.

More than 40% of consumers surveyed said videos on social media are much more diverse than TV shows and movies.