Deal-hunting and learning about products are the biggest reasons that U.S. consumers watch shopping livestreams.

Familiarity with social gaming is grooming some Gen-Zers to adapt to virtual reality environments.

Nearly half of U.S. homes (46%) with a broadband internet connection subscribed to four or more video streaming services at the end of the first …

Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.

Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric.

About a quarter of pay-TV subscribers are "cord revivers," or people who had once cut the cord but decided to resubscribe.

Household incomes in the United States have risen in the past 50 years, but those gains have been distributed unequally.

A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.

Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.

Sixty percent of Americans said brands should invest their resources in relief for the Ukrainian people.