Packaged Goods Marketers Favor ROAS Among Outcome Metrics


With chief marketing officers being asked to show results in terms that chief financial officers can understand, business outcome metrics are becoming more popular. Two-thirds (67%) of consumer packaged goods (CPG) marketers said return on ad spend (ROAS) was the most important metric, according to a study by Brand Innovators …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications