Packaged Goods Marketers Favor ROAS Among Outcome Metrics

  • by April 26, 2022

With chief marketing officers being asked to show results in terms that chief financial officers can understand, business outcome metrics are becoming more popular. Two-thirds (67%) of consumer packaged goods (CPG) marketers said return on ad spend (ROAS) was the most important metric, according to a study by Brand Innovators …

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