by on Apr 18, 3:24 PM
The apps tend to have a bigger effect on shopping habits in developing countries such as Mexico, Brazil and Vietnam.
by on Apr 15, 11:09 AM
Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness.
by on Apr 14, 3:05 PM
Marketers want more data to guide their decisions about buying online ad space from retailers.
by on Apr 13, 4:00 PM
Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads.
by on Apr 12, 2:48 PM
Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
by on Apr 11, 3:30 PM
More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
by Steve Sternberg on Apr 11, 10:01 AM
As an avid movie fan and reasonably heavy moviegoer (pre-pandemic), I look forward to watching the Academy Awards every year. And every year I find …
by on Apr 8, 10:57 AM
The popularity of streaming has led to a drop in video consumption for cable TV among U.S. teenagers.
by on Apr 7, 3:59 PM
The number of program titles on U.S. traditional TV and streaming services has grown 26% in the past couple of years.
by on Apr 6, 12:21 PM
Personalization, automated content creation, contextual targeting and dynamic ad insertion are among the ad-related applications for AI.