The apps tend to have a bigger effect on shopping habits in developing countries such as Mexico, Brazil and Vietnam.

Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness.

Marketers want more data to guide their decisions about buying online ad space from retailers.

Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads.

Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.

More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.

As an avid movie fan and reasonably heavy moviegoer (pre-pandemic), I look forward to watching the Academy Awards every year. And every year I find …

The popularity of streaming has led to a drop in video consumption for cable TV among U.S. teenagers.

The number of program titles on U.S. traditional TV and streaming services has grown 26% in the past couple of years.

Personalization, automated content creation, contextual targeting and dynamic ad insertion are among the ad-related applications for AI.