• Mindshare Leads Media Agencies In First-Half Growth, Holding Cos. Drop As Much As 23%
    GroupM's Mindshare unit had the best first half of 2020, increasing its revenue by $52.2 million over the same period a year ago, according to …
  • Brand Spending On Esports Projected To Top $1 Billion By 2022
    Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, …
  • How Sports Flipped Places With Online Game Sites
    When live sports events were suspended in late February due to concerns about the COVID-19 pandemic, it contributed to a seesaw effect that drove traffic …
  • Parenting Paradox: Americans Alarmed About Kids' Screen Time, But Providing Them Smartphones At Young Ages
    American parents are facing a paradox when it comes to the amount of time their children spend on digital media screens. On the one hand, …
  • Ad Industry 2020 Consensus Revised Down 6.1% On Zenith Update
    The world's ad economy will decline more than 6%, while the U.S. ad market will slide nearly 4%, according to a revised consensus outlook of …
  • Advertisers To Waste Money On Out-of-Home 'Viewing'
    Nielsen recently announced it is delaying plans to incorporate out-of-home viewing into its regular ratings reports, which had been scheduled to start with the upcoming …
  • International Marketers Plan More Remote, Less Office Work
    Only 15.2% of international marketers expect to return to regular office workdays following the COVID-19 pandemic, according to findings of a survey fielded last month …
  • Persons Using TV Fall Below Pre-Pandemic Levels
    The pandemic gods giveth, and they taketh away. That seems to be what has happened to TV viewing levels in recent weeks, according a UBS …
  • Campaign 2020's 80/20 Rule: Broadcast Vs. Cable TV Ad Spending
    Political ad spending is proving to be a boom for broadcasters, taking an 80% share of campaign spending to date, according to an update released …
  • Horizon Finds Americans Aware Of Facebook As Ad Boycott Target
    A significant number of Americans who have heard about campaigns by brand marketers to boycott various media say they are aware it targeting Facebook and …
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