by Joe Mandese on Jul 31, 12:49 PM
GroupM's Mindshare unit had the best first half of 2020, increasing its revenue by $52.2 million over the same period a year ago, according to …
by Joe Mandese on Jul 29, 9:03 AM
Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, …
by Joe Mandese on Jul 28, 12:47 PM
When live sports events were suspended in late February due to concerns about the COVID-19 pandemic, it contributed to a seesaw effect that drove traffic …
by Joe Mandese on Jul 28, 11:21 AM
American parents are facing a paradox when it comes to the amount of time their children spend on digital media screens. On the one hand, …
by Joe Mandese on Jul 27, 2:56 PM
The world's ad economy will decline more than 6%, while the U.S. ad market will slide nearly 4%, according to a revised consensus outlook of …
by Steve Sternberg on Jul 22, 11:27 AM
Nielsen recently announced it is delaying plans to incorporate out-of-home viewing into its regular ratings reports, which had been scheduled to start with the upcoming …
by Joe Mandese on Jul 21, 11:11 AM
Only 15.2% of international marketers expect to return to regular office workdays following the COVID-19 pandemic, according to findings of a survey fielded last month …
by Joe Mandese on Jul 17, 3:58 PM
The pandemic gods giveth, and they taketh away. That seems to be what has happened to TV viewing levels in recent weeks, according a UBS …
by Joe Mandese on Jul 17, 2:26 PM
Political ad spending is proving to be a boom for broadcasters, taking an 80% share of campaign spending to date, according to an update released …
by Joe Mandese on Jul 16, 1:09 PM
A significant number of Americans who have heard about campaigns by brand marketers to boycott various media say they are aware it targeting Facebook and …