• 'Sales' Is The Top KPI For Media Companies, Both Big And Small
    Research, isights and analytics continue to be a vital function inside most media companies -- both big and small -- but the key performance indicators …
  • The Six Tribes Of COVID-19, A New Consumer Segmentation Schema
    Six substantive waves of multinational consumer research studies into the COVID-19 pandemic, Kantar has defined a new consumer segmentation schema based on how the crisis …
  • ANA Study Finds Content Marketing Growing, Shifting From In-House To External Shops
    While the role of advertising agencies remains in question for various forms of advertising and media, content marketing appears to be heading favorably in the …
  • Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery
    Although most ad execs expect their budgets to decline for the foreseeable future due to COVID-19, the rate of ad budget erosion appears to be …
  • Procurement Metrics Shared/Not Shared With Marketing Teams
    As part of an effort to "revolutionize" the role of procurement in the marketing process at major multinational marketers, the World Federation of Advertisers as …
  • IPG Units Find Video Ad Format Mixes Work Best In The Media Mix
    New research conducted by IPG Mediabrands Magna and IPG Media Lab units with Twitter finds that mixing video advertising formats yields better results, contradicting the …
  • Most Ad Pros Uncomfortable Returning To Office Anytime Soon
    A majority (59%) of ad industry professionals say they are not comfortable about the idea of returning to their offices in "the coming weeks or …
  • WFH Employees Acknowledge Engaging In Fireable Offenses During Work Hours
    The vast majority of employees working from home concede they are engaging in non-work-related activities and 72% of them blame their cell phones for distracting …
  • Crisis Accelerates In-House Shift, Especially Media Services
    Nearly a third (32%) of marketing, advertising and media services work that had been handled by external agencies has been shifted in-house, due in part …
  • When The Big Lie Meets The Big Truth: Why TV Is No Longer Trump's Friend
    The concept of "the big lie" is essentially that if you tell a lie big enough and keep repeating it people will eventually believe it. …
« Previous EntriesNext Entries »