by Joe Mandese on Jul 16, 10:27 AM
Research, isights and analytics continue to be a vital function inside most media companies -- both big and small -- but the key performance indicators …
by Joe Mandese on Jul 15, 2:14 PM
Six substantive waves of multinational consumer research studies into the COVID-19 pandemic, Kantar has defined a new consumer segmentation schema based on how the crisis …
by Joe Mandese on Jul 15, 1:22 PM
While the role of advertising agencies remains in question for various forms of advertising and media, content marketing appears to be heading favorably in the …
by Joe Mandese on Jul 14, 2:36 PM
Although most ad execs expect their budgets to decline for the foreseeable future due to COVID-19, the rate of ad budget erosion appears to be …
by Joe Mandese on Jul 9, 11:54 AM
As part of an effort to "revolutionize" the role of procurement in the marketing process at major multinational marketers, the World Federation of Advertisers as …
by Joe Mandese on Jul 9, 10:22 AM
New research conducted by IPG Mediabrands Magna and IPG Media Lab units with Twitter finds that mixing video advertising formats yields better results, contradicting the …
by Joe Mandese on Jul 8, 3:31 PM
A majority (59%) of ad industry professionals say they are not comfortable about the idea of returning to their offices in "the coming weeks or …
by Joe Mandese on Jul 8, 2:58 PM
The vast majority of employees working from home concede they are engaging in non-work-related activities and 72% of them blame their cell phones for distracting …
by Joe Mandese on Jul 6, 1:14 PM
Nearly a third (32%) of marketing, advertising and media services work that had been handled by external agencies has been shifted in-house, due in part …
by Steve Sternberg on Jul 6, 11:55 AM
The concept of "the big lie" is essentially that if you tell a lie big enough and keep repeating it people will eventually believe it. …