Some 65% of executives citie the function in their list of top five needs.

The pandemic and protests against racism after the murder of George Floyd led many brands to change the tone of their …

Such viewers are more likely to buy from brands that advertise in such programming.

Apple changed its software to give customers more control over the data they share with apps, driving up CPMs.

Consumers have mixed attitudes about online advertising, with many people expressing concerns about privacy. More than two-thirds (69%) of people worldwide …

There have been only two instances, more than 20 years apart, when Nielsen was forced to completely overhaul how it reported television audiences - in …

Amazon has emerged as the third-biggest digital advertising platform in the United States.

More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers.

Ad viewability during the first half of the year mostly improved in the United States, in line with a broader global …

Affluent households are spending more time with electronic media than they did before the pandemic, a trend that has yet to …