by on Oct 29, 11:24 AM
Some 65% of executives citie the function in their list of top five needs.
by on Oct 28, 10:47 AM
The pandemic and protests against racism after the murder of George Floyd led many brands to change the tone of their …
by on Oct 27, 10:34 AM
Such viewers are more likely to buy from brands that advertise in such programming.
by on Oct 26, 12:03 PM
Apple changed its software to give customers more control over the data they share with apps, driving up CPMs.
by on Oct 25, 2:48 PM
Consumers have mixed attitudes about online advertising, with many people expressing concerns about privacy. More than two-thirds (69%) of people worldwide …
by Steve Sternberg on Oct 25, 11:06 AM
There have been only two instances, more than 20 years apart, when Nielsen was forced to completely overhaul how it reported television audiences - in …
by on Oct 22, 11:00 AM
Amazon has emerged as the third-biggest digital advertising platform in the United States.
by on Oct 21, 10:10 AM
More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers.
by on Oct 20, 1:34 PM
Ad viewability during the first half of the year mostly improved in the United States, in line with a broader global …
by on Oct 19, 2:29 PM
Affluent households are spending more time with electronic media than they did before the pandemic, a trend that has yet to …