• Most Consumers Prefer Online Ads In Exchange For Free News
    Consumers have mixed attitudes about online advertising, with many people expressing concerns about privacy. More than two-thirds (69%) of people worldwide …
  • What's Wrong With TV Audience Measurement, How To Fix It
    There have been only two instances, more than 20 years apart, when Nielsen was forced to completely overhaul how it reported television audiences - in …
  • Growth Of Ad Sales At Amazon And Walmart Merits Look At Shopping Habits
    Amazon has emerged as the third-biggest digital advertising platform in the United States.
  • Open Programmatic Ad Spend On CTV Grows 50%
    More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers.
  • Ad Viewability Mostly Improves Among Digital Media
    Ad viewability during the first half of the year mostly improved in the United States, in line with a broader global …
  • Affluent Households Boost Media Consumption, Even As Economy Reopens
    Affluent households are spending more time with electronic media than they did before the pandemic, a trend that has yet to …
  • Marketing Industry Wins Top Score For Inclusion, But Has Room To Improve
    The most common forms of discrimination were family status and age, according to a global survey by Kantar.
  • Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
    Google and Facebook will continue to dominate the global stage for digital advertising, though retailers are becoming a bigger threat.
  • Media Buyers See Growth Ahead For In-Game Advertising
    Gamers are becoming more amenable to seeing advertising in videogames.
  • Strong Consumer Confidence Bodes Well For Ad Economy
    While concerns about the highly infectious Delta variant of the coronavirus have weighed on recent sentiment, consumers are still feeling better than they have historically.
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