The robots have apparently mastered product discovery. They haven't yet eliminated the consumer's ancient ritual of reading 47 reviews, opening nine tabs, abandoning the cart, …

Roku's latest Video-on-Demand Evolution study finds that 88% of Canadian TV viewers stream content, while 84% of streamers watch ad-supported services at least monthly.

AI-driven traffic to retail sites more than doubled in August and Adobe expects it to jump in November and December.

Leisure behavior can reveal to marketers not only what consumers buy but where they spend their attention.

Everybody agrees AI saves time. Agencies believe the saved time should cost clients more.

A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness.

The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region.

As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms.

A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups.

When a brand's ads look AI-made, many consumers say they lose trust in it.