by Rob Williams on Sep 16, 2:40 PM
Average academic performance across developed economies hit its lowest recorded level in science, reading and mathematics.
by Rob Williams on Sep 15, 1:42 PM
The decline doesn't justify abandoning Reddit or rebuilding a marketing program around whichever domain enjoyed a strong Tuesday.
by Rob Williams on Sep 14, 3:21 PM
People may resent the hours lost to feeds, alerts and messages, but they continue reaching for the glowing rectangle with the devotion once reserved for …
by Steve Sternberg on Sep 14, 9:25 AM
Just in time for tonight's live awards telecast, here's my brief history of the Emmys, and my recommendations for making them better and boosting the …
by Rob Williams on Sep 11, 12:47 PM
U.S. advertising spending is expected to grow 12.3% in 2026 as major sporting events deliver large audiences and fears about the economy recede, according to …
by Rob Williams on Sep 10, 3:11 PM
More than three-quarters of Americans said they intentionally ignore or avoid digital ads.
by Rob Williams on Sep 9, 2:10 PM
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% more caffeine and what the company called a "bold kick of cherry."
by Rob Williams on Sep 8, 2:17 PM
For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm.
by Rob Williams on Sep 4, 8:00 AM
Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic.
by Rob Williams on Sep 3, 12:51 PM
Brands don't have to turn every commercial aimed at the growing Hispanic audience into a seminar on wealth inequality, but they should resist suggesting that …