Following what could be the most uncertain and protracted network upfront ad sales season, Media Dynamics has released official estimates for the 2020-21 season, calculating …

This week's edition focuses on some of the best original scripted series available to stream.

It's more than a month before the major agency holding company forecasters issue their 2020 year-end updates, but eMarketer today released revised projections for 2020 …

Most U.S. ad agencies are happy with the number of advertising services they offer, but a slight majority feel there is room to add more. …

As difficult as the 2020 ad recession has been for the U.S., it's proven even more challenging for other major "Anglo" markets, especially Canada, Australia …

More than half of American adults now stream ad-supported content, including those who subscriber to both audio and video premium streaming services. That's the finding …

Slightly more than half of ad execs say they have modified their normal advertising and media-buying plans this fall due to the presence of heavy …

Ninety-four percent of active video pirates would switch to a legal method of accessing content, some even if it costs more. That's one of the …

On the heels of an IPG Mediabrands study revealing the reluctance American consumers have about sharing various forms of their personal data in order to …

A number of recent studies, including recent Wall Street analysts' reports, indicate OTT has been a major beneficiary of shifting media mixes during the COVID-19 …