• Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For Cancellations
    Following what could be the most uncertain and protracted network upfront ad sales season, Media Dynamics has released official estimates for the 2020-21 season, calculating …
  • TV Shows To Stream As You Wait For Your Favorites To Return
    This week's edition focuses on some of the best original scripted series available to stream.
  • eMarketer Updates 2020 Ad Outlook: -4.5% Worldwide
    It's more than a month before the major agency holding company forecasters issue their 2020 year-end updates, but eMarketer today released revised projections for 2020 …
  • Most Agencies Happy With Services They Offer, But Would Add More
    Most U.S. ad agencies are happy with the number of advertising services they offer, but a slight majority feel there is room to add more. …
  • Canada Hit Harder By Ad Recession, U.S. Proves More Resilient
    As difficult as the 2020 ad recession has been for the U.S., it's proven even more challenging for other major "Anglo" markets, especially Canada, Australia …
  • Omnicom/Pandora Research Finds A Tale Of Two Streamers: Audio Vs. Video
    More than half of American adults now stream ad-supported content, including those who subscriber to both audio and video premium streaming services. That's the finding …
  • Half Of Ad Execs Have Adjusted Ad Plans Due To Political Ad Clutter, Most Holding Back
    Slightly more than half of ad execs say they have modified their normal advertising and media-buying plans this fall due to the presence of heavy …
  • Most Active Video Pirates Would Use Legal Means, Some Even If It Costs More
    Ninety-four percent of active video pirates would switch to a legal method of accessing content, some even if it costs more. That's one of the …
  • Study Reveals 'Willingness' Among Americans To Share Various Personal Data For Addressable Ads
    On the heels of an IPG Mediabrands study revealing the reluctance American consumers have about sharing various forms of their personal data in order to …
  • Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets
    A number of recent studies, including recent Wall Street analysts' reports, indicate OTT has been a major beneficiary of shifting media mixes during the COVID-19 …
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