• IPG Units Find Consumers Value Personalization, But Have Low Tolerance For Using Personal Data To Target It
    A new joint study completed by IPG's Magna and IPG Media Lab units indicates a measurable improvement in advertising effectiveness when ads re personalized, but …
  • Business Optimism Of Global Marketers Improves, But Remains Net Negative -- For Now
    The business optimism of global marketers has improved considerably over the past few months, according to the fourth COVID-19 pandemic tracking study conducted by the …
  • Political Ad $ Approaching $11 Billion, Majority Democratic
    A new analysis of 2020 political ad spending shows it is approaching a record $11 billion. The analysis from the Center for Responsive Politics, projects …
  • NFL Ratings Erosion Abates, OOH Audience Inclusion Cited
    Three weeks into the new NFL season, the erosion of ratings has abated considerably, thanks in large part to the inclusion of out-of-home viewing audiences. …
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