A new joint study completed by IPG's Magna and IPG Media Lab units indicates a measurable improvement in advertising effectiveness when ads re personalized, but it also found consumer have a high standard for the kind of personal data they believe are worth the trade-off, especially their geographic location, and demos, which actually generated negative rates of appropriateness.
The business optimism of global marketers has improved considerably over the past few months, according to the fourth COVID-19 pandemic tracking study conducted by the Word Federation of Advertisers. While the net sentiment for the current business environment, as well as expectations for the next six months, remains negative its begun stabilizing from just three months earlier, according to the WFA's just-released "Crises Response" report.
A new analysis of 2020 political ad spending shows it is approaching a record $11 billion. The analysis from the Center for Responsive Politics, projects 2020 will total $10.8 billion, a 66% increase over 2016, and more than twice as much as was spent just 16 years ago. According to an analysis published by Bloomberg, the Democratic party is outspending Republicans by about a third this year.
Three weeks into the new NFL season, the erosion of ratings has abated considerably, thanks in large part to the inclusion of out-of-home viewing audiences. According to a UBS analysis of Nielsen data, weeks 1, 2 and 3 were down 9%, 6% and 2%, respectively. But if Nielsen's inclusion his season of out-of-home audiences are factored out of the equation, the first three weeks would have eroded 16%, 13% and 9%, respectively.