A new joint study completed by IPG's Magna and IPG Media Lab units indicates a measurable improvement in advertising effectiveness when ads re personalized, but …

The business optimism of global marketers has improved considerably over the past few months, according to the fourth COVID-19 pandemic tracking study conducted by the …

A new analysis of 2020 political ad spending shows it is approaching a record $11 billion. The analysis from the Center for Responsive Politics, projects …

Three weeks into the new NFL season, the erosion of ratings has abated considerably, thanks in large part to the inclusion of out-of-home viewing audiences. …