NFL Ratings Erosion Abates, OOH Audience Inclusion Cited
- by Joe Mandese @mp_joemandese, October 2, 2020
Three weeks into the new NFL season, the erosion of ratings has abated considerably, thanks in large part to the inclusion of out-of-home viewing audiences.
According to a UBS analysis of Nielsen data, weeks 1, 2 and 3 were down 9%, 6% and 2%, respectively.
But if Nielsen's inclusion his …
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