NFL Ratings Erosion Abates, OOH Audience Inclusion Cited

Three weeks into the new NFL season, the erosion of ratings has abated considerably, thanks in large part to the inclusion of out-of-home viewing audiences.

According to a UBS analysis of Nielsen data, weeks 1, 2 and 3 were down 9%, 6% and 2%, respectively.

But if Nielsen's inclusion his …

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