by on Jan 31, 1:56 PM
Comparisons with 2020 will be more difficult because the company moved its yearly Prime Day sales event back to its regular schedule in July.
by on Jan 28, 2:53 PM
Only 8% of U.S. consumers said they had bought a non-fungible token in the past year. Brands can help raise awareness of crypto collectibles.
by on Jan 27, 12:28 PM
Dentsu foresees the growth rate for digital advertising sliding into single digits by next year.
by on Jan 26, 11:46 AM
Inclusive audience planning, supporting diverse voices and balancing brand safety with diversity are key themes for media buyers.
by on Jan 25, 11:26 AM
Generating revenue and increasing brand awareness are popular reasons for email campaigns, the Association of National Advertisers found in a survey of marketers.
by on Jan 24, 12:10 PM
The maker of Tide detergent aired more than 26 million ads on radio, local cable and broadcast TV.
by Steve Sternberg on Jan 24, 9:49 AM
I've written a number of pieces over the past few years about the flaws in current TV/video audience measurement and what can be done about …
by on Jan 21, 2:01 PM
Advertisers continued to shift their spending out of traditional linear television and into newer media channels.
by on Jan 20, 1:29 PM
The finding may indicate that consumers are more receptive to contextual advertising.
by on Jan 19, 12:38 PM
Rewarded video ads that offer gamers something of value were the most popular format for gaming apps.