Back in the day there was considerable debate about whether viewers were more attentive to commercials within TV shows they were more attentive to. In …

About 29% of B2B marketing executives admit they aren't confident their GTM efforts drive measurable business outcomes.

A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly.

All income groups are spending more on luxury, but higher-income households are leading the charge.

The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.

About three quarters of B2B buyers now use AI tools like ChatGPT and Perplexity during research on products and brands.

Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights.

As AI follows digital advertising's playbook by optimizing for engagement, constant validation may also reinforce harmful beliefs.