by Rob Williams on Apr 30, 8:00 AM
Digital ads added another year of massive growth while half the industry still insists budgets are "under pressure."
by Rob Williams on Apr 29, 8:00 AM
While more lawmakers and fans complain about the NFL, it remains one of the few places where scale, attention and cultural relevance still arrive together.
by Rob Williams on Apr 28, 8:00 AM
Morning drive radio may become morning drive everything if drivers feel safe enough to let the robots take over.
by Rob Williams on Apr 27, 3:00 PM
For media buyers, the living room remains prime real estate. For consumers, it remains a beautifully backlit maze of apps, subscriptions and passive-aggressive indecision.
by Rob Williams on Apr 24, 10:42 AM
Consumers reported using AI tools most often for electronic and tech shopping, travel planning, grocery and meal planning, vehicle research and apparel shopping.
by Rob Williams on Apr 23, 1:20 PM
Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growing need for escape.
by Rob Williams on Apr 22, 2:10 PM
The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.
by Rob Williams on Apr 21, 1:48 PM
Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity …
by Rob Williams on Apr 20, 1:50 PM
Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling whether the AI is hallucinating again.
by Rob Williams on Apr 17, 12:42 PM
A jolting 95% of businesses haven't seen ROI from their internal AI projects.