Brands Bought All The AI, Forgot To Fix The Chaos, Merkle Says

After years of enterprise shopping sprees involving platforms, dashboards, clouds, copilots and whatever else was demoed over steak dinners, Merkle has delivered a blunt diagnosis: most brands still can't get content out the door without three approval chains, six spreadsheets and a junior marketer chasing assets on Slack at 9:47 …


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