• 2021 U.S. Ad Consensus Revised Upward On Magna, GroupM Updates
    IPG Mediabrands' Magna Global unit becomes the second major agency forecasting unit to update its U.S. advertising outlook, revising its 2021 forecast to +6.4%, a …
  • Pandemic's Surge In TV Viewing Shows No Sign Of Abating
    It's no surprise that TV has been a big media beneficiary in terms of increased consumption during the COVID-19 pandemic, but the benefit appears to …
  • 'D2C' Subscriptions Continue To Rise, Reaching An Average Of 3 Per Household
    The average U.S. household will subscribe to three subscription video-on-demand streaming services this year, according to estimates published by Wall Street securities firm UBS.
  • 2021 U.S. Ad Consensus Jumps 0.8 Point To +5.1% On GroupM Update
    The U.S. ad economy will expand 5.1% this year, based on the consensus of Madison Avenue's leading forecasters. The outlook, which represents and improvement from …
  • Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
    Advertisers are generally more negative about their ad budgets than their agency and media supplier counterparts, a global survey of 325 ad and media execs …
  • New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
    The Association of National Advertisers' Center for Brand Purpose this morning released the second in a series of CMO-inspired "playbooks" to help marketers develop and …
  • Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
    Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of …
  • Do You Want To Be A 'Titan Brand'? Then You'd Better Read Dentsu's New Report
    Utilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer surveys, as well as a panel of expert authorities, Dentsu has created a roadmap …
  • Carat Finds Brand Emotional Intelligence Lagging In 'Empathy,' 'Self-Regulation'
    Among the primary factors contributing to a brand's "emotional intelligence," most score lowest in "self-regulation" and "empathy," two qualities that would seem paramount in the …
  • Consumers Understand Tracking Value Exchange, Might Opt Out Anyway
    Smartphone users appear to be savvy about how digital publishers and app developers make money via their data, but are less accepting of the industry …
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