IPG Mediabrands' Magna Global unit becomes the second major agency forecasting unit to update its U.S. advertising outlook, revising its 2021 forecast to +6.4%, a …

It's no surprise that TV has been a big media beneficiary in terms of increased consumption during the COVID-19 pandemic, but the benefit appears to …

The average U.S. household will subscribe to three subscription video-on-demand streaming services this year, according to estimates published by Wall Street securities firm UBS.

The U.S. ad economy will expand 5.1% this year, based on the consensus of Madison Avenue's leading forecasters. The outlook, which represents and improvement from …

Advertisers are generally more negative about their ad budgets than their agency and media supplier counterparts, a global survey of 325 ad and media execs …

The Association of National Advertisers' Center for Brand Purpose this morning released the second in a series of CMO-inspired "playbooks" to help marketers develop and …

Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of …

Utilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer surveys, as well as a panel of expert authorities, Dentsu has created a roadmap …

Among the primary factors contributing to a brand's "emotional intelligence," most score lowest in "self-regulation" and "empathy," two qualities that would seem paramount in the …

Smartphone users appear to be savvy about how digital publishers and app developers make money via their data, but are less accepting of the industry …