Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is releasing …

There are many ways to dimensionalize the size and scope of media companies -- annual sales, stock market capitalization, etc. -- but using its proprietary …

Because of the pandemic, this is the first time in 30 years I haven't seen any fall pilots and have only seen a few mid-season …

Procter & Gamble once again was the top TV advertiser in the U.S. during 2020, but it also was the most cost-efficient -- by a …

Asked to rate various forms of surveillance marketing experiences as either "cool" or "creepy," consumers ranked ads being targeted to them from companies they don't …

When it comes to advertising, American consumers are highly polarized in their behaviors, according to findings of a GWI (formerly Global Web Index) study conducted …

European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to …

Media industry subscription revenues have far outpaced other forms of sales revenues over the past three years, according to the just-released March 2021 edition of …

Advertisers looking to reach consumers in environments where they fell happy vs. unhappy would do well to target them via mobile gaming and/or social media …

There is apparently no standard for how prime-time series handle the Coronavirus pandemic. Many incorporate it into their storylines, while others touch on it briefly …